122 West is a premium home décor store with a loyal following located in the heart of Whistler, B.C. When the time came to revamp their existing E-Commerce website, they leaned on GMD to provide a no-fuss Content Management System (CMS) to make simple updates to their website. The client also wanted a little revamp to the look and feel as well as new custom features. 


122 West Store Front

🔍 The Discovery

One of the most important requests from the client was the ability to make changes and tweaks to the site without advanced coding knowledge, or without tearing apart the site (their previous site, while still functional, was not performing to expectations due to difficulties the client faced scaling their existing theme and add-ons). GMD rose to the occasion by building a foolproof site using the Shopify CMS for 122 West. With the easy-to-use CMS, the client is now able to make copy and image changes as well as managing their products and inventory with relative ease.

As a high-end home décor store focused on customer satisfaction, the client was not simply looking for just another online store without a human touch – they wanted an E-Commerce site where they can still provide their renowned personalised service while expanding their reach and business.

122 West Mockup Design Services Page

User Experience 🤝 Brand Experience

In view of this, GMD built a custom Quote Engine to replace a traditional shopping cart and conventional check out mechanism. With the custom Quote Engine, customers can select their preferred products and request for a quote by providing the desired quantity and their contact information. The team at 122 West will then receive the quote request and personally contact the buyer.

As a purveyor of fine art and premium home décor goods, 122 West also wanted to adhere to their established brand and did not want the look and feel of their new site to deviate significantly from their existing site. GMD addressed this by building off the client’s existing site on the Shopify Partner Platform, matching the look and feel while elevating the user experience and enabling the site to feel premium and modern. 

After months of intense development and intricate fine-tuning, the new 122 West E-Commerce website launched to great fanfare in mid-2022. Whether you are looking to build a new E-Commerce site from scratch or hoping to upgrade your current online store, GMD is here to help with any E-Commerce project, big or small.

Get in touch with the GMD team now to explore your options and get more done.