As the world becomes increasingly interconnected, the importance of community has never been more evident. At Glacier Media Digital, we believe that community news is a vital part of a healthy society, and we are committed to supporting and celebrating the businesses and individuals that make up our local communities.
In today’s rapidly changing economic landscape, the support of small businesses has never been more important. Small businesses are the backbone of our communities, providing employment opportunities, local goods and services, and contributing to the overall economic well-being of our communities. Unfortunately, the COVID-19 pandemic has placed many small businesses under enormous pressure, and many have struggled to survive.
With this in mind, we develop product offerings for small businesses that serve the community’s needs and at the same time, work for the budgets of mom and pop businesses. We believe that by supporting small businesses, we can help to ensure the long-term sustainability of our communities.
One of the ways that we support small businesses is through our features that celebrate the community. We actively try to promote shopping at the community level, and feature the profiles of local businesses to highlight the unique products and services that they offer.
And if we can do this in a way that drives awareness and foot traffic but it is also fun, so much the better. A good example of this would be our news media contests, such as this one for Mothers Day. Regular readers and site visitors have a high level of engagement, and in turn, this is a great brand awareness vehicle for small businesses.
If you are a business owner looking to expand your local reach, get in touch with us to learn more.