Westhills Case Study

The Westhills new home community in Victoria, B.C. is nestled along the shore of...


2020 Vision: A Digital Retrospective

To say that 2020 was unlike anything we have experienced in our lifetime would...


The Art of Storytelling in Advertising

Storytelling is one of the most powerful ways of sharing information and...


The Power of Immersive Digital Storytelling

Recent developments in technology have provided tools that make us feel more...


Traditional and Digital Tactics in Political Marketing

Political parties lean into traditional marketing strategy to align with voter...


Are QR Codes Still Relevant?

If you drew a line to represent the adoption curve for QR codes it would look...


man creeping

Protecting Your Project Budget from Scope Creep

Scope creep is a risk, which can cause some undesirable outcomes such as going...


gmd branded rockstar cleaner man

Clean up Your Website Content like a Rockstar

Having the ability to see the bright side of things sometimes requires...


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control...


Personalization can bring results for sponsored content

Internet users no longer want to see the same content everywhere. Instead,...


What is Sponsored Content?

Sponsored content is a form of native advertising paid for by an advertiser but...


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of...


Why do we do what we do?

Having the ability to see the bright side of things sometimes requires...


Three Bullet Thursday

The goal of Three Bullet Thursday is to quickly shed a dim light on some of the...


Post-Crisis Media Planning Broadcast

How can businesses reach customers in an economic downturn and when regular...


Interactive Listicles

Imagine a listicle enhanced with light interaction, Yup. It's a real thing that...