Meet Team GMD: Seonah Han

This week on Team GMD, we are featuring Seonah Han, our Web Developer/ Designer. Seonah is a rare unicorn - with full-stack developing skills and artistic talents, she is irreplaceable on our team. As badass as she is in the office, she also kicks butts outside of work. From volunteering as an instructor to eating salad without any dressing, Seonah can do it all. Read on to learn more about her.


Facebook Advertising 2018 Recap

As 2018 is coming to a close, let's do a recap on some key stats and milestone Facebook Advertising has accomplished this year.


3 Holiday Marketing Traditions from Top Brands

Although our days are shorter in winter months, early sunsets bring about twinkling lights, hot cocoa by warm fireplaces, and holiday music everywhere we go. Christmas is definitely in the air now. Here are some holiday marketing traditions from 3 top brands.


GMD Digital Marketing Trends

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.


Meet Team GMD: Michael Mordak

Michael helps manage projects and maintain communication between the production team and the sales team. When Michael is not chasing deadlines, you can find him cycling and drinking beer (They don't happen simultaneously). He bleeds peanut butter and advocates for wildlife protection. Read on to learn more about him.


A Decent Proposal: Love and Geo-Fencing

Watch this video which demonstrates the power of hyper-targeted online advertising and learn how to translate real-world activity by potential consumers into a successful digital campaign.


Meet Team GMD: Lebon Siu

This week on Team GMD, we have our Graphic Designer/Photographer - Lebon Siu. Prior to Glacier, Lebon worked in the film industry and the music video industry. His diverse skill sets make him a fun & versatile designer.


The Funnel x Case Study #4

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.


5 Digital Design Trends We Actually Use

Design trends come and go, but the well-conceived design is timeless. Join UX/ UI Designer Samantha Matheson for a look at what's so hot right now.


Meet Team GMD: Emily Huang

This week on Team GMD, we shine the light on me. I am your editor behind all the community profiles. I would like to thank my parents, peers and colleagues who have supported me throughout my career. At Glacier, I am given the flexibility to explore different fields of digital marketing. From managing Social Media project to creating Google and Facebook Ads, I have gained valuable experiences and I am eager to learn more. Read more about me here.


Recap: Team GMD competes in the Adobe Creative Jam

As we move into cooler months, we might see our social calendars ramp up with seasonal activities and events. One industry event that kicked off our social season was the Adobe Creative Jam, a design hack-a-thon event combined with inspiring creative talks from industry leaders. This year, Team GMD sent in 3 challengers.


The Funnel x Case Study #3

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.