5 Digital Design Trends We Actually Use

Design trends come and go, but the well-conceived design is timeless. Join UX/ UI Designer Samantha Matheson for a look at what's so hot right now.


Meet Team GMD: Emily Huang

This week on Team GMD, we shine the light on me. I am your editor behind all the community profiles. I would like to thank my parents, peers and colleagues who have supported me throughout my career. At Glacier, I am given the flexibility to explore different fields of digital marketing. From managing Social Media project to creating Google and Facebook Ads, I have gained valuable experiences and I am eager to learn more. Read more about me here.


Recap: Team GMD competes in the Adobe Creative Jam

As we move into cooler months, we might see our social calendars ramp up with seasonal activities and events. One industry event that kicked off our social season was the Adobe Creative Jam, a design hack-a-thon event combined with inspiring creative talks from industry leaders. This year, Team GMD sent in 3 challengers.


The Funnel x Case Study #3

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.


Meet Team GMD: Leia Kim

This week on Team GMD, we shine the lights on our Digital Coordinator of Tri-City News - Leia Kim. As a Digitial Coordinator, Leia makes sure the logistics of all marketing campaigns coming from her market are communicated clearly and smoothly between the creative team and the client.


The Funnel x Case Study #2

Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.


Meet Team GMD: Elizabeth Young

Many of our agency team members come with an interesting mix of skills, knowledge, experience, and talent. Elizabeth is no exception. She has a background in criminology, audio engineering, digital design, and independent business operations.


The Funnel – A Case Study

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.


Meet Team GMD: David Gordon-Smith

This week on Team GMD, we have our SEO specialist - David Gordon-Smith. David is currently Glacier's longest-serving digital employee since June of 2012. He has been a corporate trainer, website project manager, SEO manager and sales manager. We are lucky to someone as knowledgeable as David on our team. Read on to learn more about him.


Process Breakdown: StandOUT Sponsored Content

Glacier Media's StandOUT Sponsored Content program benefits businesses by providing premium content in a journalistic style to build brand trust and credibility. StandOUT helps business owners to connect with its current and potential customers through our well-established and well-known community brands.


The Funnel Introduction

Every customer travels through the Digital Funnel, whether they know it or not. We all move at our own pace, but no matter the product or service, we move from an awareness phase (top of the funnel), to a consideration phase (middle of the funnel), and finally to a conversion phase (bottom of the funnel). Why does this matter?


Meet Team GMD: Eric Chan

Eric Chan, Corporate Training and Development. Eric will be responsible for all training and development of both sales and sales management processes. Eric joins us with over 12 years of training experience.