5 UX Principles to Improve Your Website

User experience design is a broad multidisciplinary activity. It could, for instance, be applied to the experience created for a first-time Mazda driver. How did that car make them feel? Did they feel comfortable and in control?


Meet Team GMD: Lise Boullard

Lise is Glacier Media Digital’s resident word wizard, writing and editing copy for everything from social media posts to blogs to website landing pages. Read on to learn more about her.


Meet Team GMD: Mamio Marais

This week on Team GMD, we are featuring Mamio Marais, our Senior Graphic Designer. Mamio's job as a Senior Graphic Designer is to art direct and oversee production workflow, ensuring that the graphic design team have all the ingredients it takes to execute projects. "I guide the team by helping them unlock their design roadblocks and empower them to think creatively."


Digital ads are the billboards of the Information Highway

Our minds have developed a mechanism to protect us from being constantly overwhelmed. It is called perceptual screens, which are the subconscious filters that shield us from unwanted messages before any data can be perceived. So how do you break through all of the clutter?


2018 Review of Digital Marketing Trends

Some digital marketing trends emerged as leaders and changed how advertising was viewed by users in 2018.
Let's review the past year in digital.


Project Management 101

Last month, members from the digital team attended a Project Management Workshop in Vancouver. During this workshop, the Speaker, Nick Wilkinson, covered two central themes: managing projects (“stories”), and the people (“characters”) involved.


True North Rockies in Times Square

For the past century, watching the ball drop on New Year's Eve in Times Square has been a dazzling tradition in NYC. On New Year's Eve, our client campaign lit up the video billboards of Times Square. GMD is proud to have produced a video as part of the integrated True North Rockies campaign that will air to millions during the hours leading up to the ball-drop – peak viewing times.


Happy Holidays from GMD

Wishing you joy and quality time with your friends and family over the holidays. Happy holidays from everyone at Team GMD.


Meet Team GMD: Seonah Han

This week on Team GMD, we are featuring Seonah Han, our Web Developer/ Designer. Seonah is a rare unicorn - with full-stack developing skills and artistic talents, she is irreplaceable on our team. As badass as she is in the office, she also kicks butts outside of work. From volunteering as an instructor to eating salad without any dressing, Seonah can do it all. Read on to learn more about her.


Facebook Advertising 2018 Recap

As 2018 is coming to a close, let's do a recap on some key stats and milestone Facebook Advertising has accomplished this year.


3 Holiday Marketing Traditions from Top Brands

Although our days are shorter in winter months, early sunsets bring about twinkling lights, hot cocoa by warm fireplaces, and holiday music everywhere we go. Christmas is definitely in the air now. Here are some holiday marketing traditions from 3 top brands.