February 18, 2021
Facebook Page Access
What is the difference between a Facebook Profile and a Facebook Page?
February 12, 2021
iOS14 Impact on Facebook Advertisers
Sometime this year, Apple plans to start requiring iOS device owners to choose...
February 12, 2021
Not all that glitters is content gold
When it comes to creating organic social content, not everything needs to be...
November 23, 2020
Instagram’s Mid-Life Crisis
New features, new interface, new content—Instagram has gone full force with a...
October 25, 2020
How To Make Your Social Media Presence Bloom
10 ways curating your social media presence is like taking care of plants
October 25, 2020
The Importance of Research for Social Copy
Nowadays, it seems like everyone is on social media—scrolling through every...
July 16, 2020
Ownership of the Facebook Business Manager
For any business owner with a social media presence, it is crucial to control...
July 15, 2020
Social Advertising Case Study
In order to make sales, brands must advertise and when it comes to advertising,...
June 6, 2020
Is eCommerce the need of the hour?
eCommerce is exactly what it sounds like—the selling and purchasing of...
May 8, 2020
Advertising on Social Media During the Economic Downturn
The government of British Columbia recently announced its plan to restart the...
April 29, 2020
Canada Takeout Photo Challenge
On Wednesdays, we order takeout. The National Takeout Day awareness initiative...
November 12, 2019
Facebook Ads: Campaign Structure
As Social Ads Strategists, we often get asked what the difference between a...
September 30, 2019
Case Study: LIVE WELL Sponsored Content
LIVE WELL is a prescribed exercise clinic specializing in supervised exercise...
August 29, 2019
Video in Marketing – Part 2 of 4: What Type of Video Do I Need?
You may have already decided to incorporate video into your marketing strategy,...
August 2, 2019
Video in Marketing – Part 1 of 4: Why Video?
Ever since the birth of smartphones, YouTube, and social media platforms, it...
July 11, 2019
Case Study: Using Two Campaigns To Optimize Conversion
For the month of April, painPRO wanted to get more people to complete a booking...