Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a...


Case Study: LIVE WELL Sponsored Content

LIVE WELL is a prescribed exercise clinic specializing in supervised exercise...


Video in Marketing – Part 2 of 4: What Type of Video Do I Need?

You may have already decided to incorporate video into your marketing strategy,...


Video in Marketing – Part 1 of 4: Why Video?

Ever since the birth of smartphones, YouTube, and social media platforms, it...


Case Study: Using Two Campaigns To Optimize Conversion

For the month of April, painPRO wanted to get more people to complete a booking...


Photography for your business. So you don’t have to.

We took a moment to do a roundup of photography projects to showcase some of our...


Boosted Post Vs Boosted Ads : Know the Difference

"I’m already doing Facebook advertising.” We hear this response frequently...


Social Media Camp 2019: Recap

When given the opportunity to attend Canada’s largest social media conference,...


The Importance of Investing in a Strong Organic Social Media Presence

With targeted social media advertising receiving so much glory, many clients are...


Big News for the Social Media Management Pro Package

What big change was made to Pro-Social Media Management? The Basic Social...


5 Key Points For Selling Social Ads

Does your client need social ads? Are they industry and service or product...


Pop quiz: What’s Your Traveler Type?

Are you a Trendsetter or an Adventurer? Our team recently developed an online...


5 Movies To Watch This Summer To Get Rid Of Your FOMO

FOMO: Fear of missing out. We've all been through it, and these movies should...


The funnel in Facebook advertising

When it comes to campaign planning we start off with one question: what is the...


Hootsuite Social Breakfast Vancouver Takeaways

Two weeks ago, our Social Squad stormed the Hootsuite Social Breakfast Vancouver...


Ad Fatigue: An Epidemic  

Like Google, advertisers are competing against space on Facebook. Without a...