The Importance of Seasonal Content
The name of the game when it comes to organic social content is brand awareness,...
iOS14 Impact on Facebook Advertisers
Sometime this year, Apple plans to start requiring iOS device owners to choose...
Not all that glitters is content gold
When it comes to creating organic social content, not everything needs to be...
Instagram’s Mid-Life Crisis
New features, new interface, new content—Instagram has gone full force with a...
How To Make Your Social Media Presence Bloom
10 ways curating your social media presence is like taking care of plants
The Importance of Research for Social Copy
Nowadays, it seems like everyone is on social media—scrolling through every...
Ownership of the Facebook Business Manager
For any business owner with a social media presence, it is crucial to control...
Social Advertising Case Study
In order to make sales, brands must advertise and when it comes to advertising,...
Is eCommerce the need of the hour?
eCommerce is exactly what it sounds like—the selling and purchasing of...
Advertising on Social Media During the Economic Downturn
The government of British Columbia recently announced its plan to restart the...
Canada Takeout Photo Challenge
On Wednesdays, we order takeout. The National Takeout Day awareness initiative...
Facebook Ads: Campaign Structure
As Social Ads Strategists, we often get asked what the difference between a...
Case Study: LIVE WELL Sponsored Content
LIVE WELL is a prescribed exercise clinic specializing in supervised exercise...
Video in Marketing – Part 2 of 4: What Type of Video Do I Need?
You may have already decided to incorporate video into your marketing strategy,...
Video in Marketing – Part 1 of 4: Why Video?
Ever since the birth of smartphones, YouTube, and social media platforms, it...