How we increased online sales by 600% for this local business using Facebook ads

Facebook makes placing ads seemingly easy for the average user. Sure, boosting a...


Pop quiz: What’s Your Traveler Type?

Are you a Trendsetter or an Adventurer? Our team recently developed an online...


5 Movies To Watch This Summer To Get Rid Of Your FOMO

FOMO: Fear of missing out. We've all been through it, and these movies should...


The funnel in Facebook advertising

When it comes to campaign planning we start off with one question: what is the...


Hootsuite Social Breakfast Vancouver Takeaways

Two weeks ago, our Social Squad stormed the Hootsuite Social Breakfast Vancouver...


Ad Fatigue: An Epidemic  

Like Google, advertisers are competing against space on Facebook. Without a...


Instagram Features You Need to Know About Now

Waking up to a happy little surprise story from Insta Tuesday morning – Canada...


A Day in the Life of an Influencer

I went on a private gallery tour with a small group of Influencers that had a...


What Logan Paul and Monica Lewinsky can teach us about responsibility of speech

As digital marketers, we should be responsible for the quality, fairness and...


Why TrueView Ads Might Be the Most Cost-Efficient Advertising Medium

This blog post dives into the AdWords pricing model for TrueView ads, the...


Video as Social Content

Have you ever found yourself sucked deep into a Facebook video, finally coming...


Romantic Comedies for Dummies

The premise was simple, over a 30-day period I watched one romantic comedy a day...


This is not the ‘Facebook Apocalypse’

Facebook is changing its algorithm - again. With this blog, my intention is to...


2017 in Review: The Growing Power of Video Content on Social Media

Video content is a powerful tool that brands can use to spread their message on...


2017 in Review: The Year of Showing Emotion

More than ever, people were expressing themselves on social media through...


Instagram Story Hacks 2017

There’s more to the disappearing 15-second video and photo at the top of your...