Case Study: Video Content

Instagram and other social media platforms move to integrate more video features...


A Picture is Worth More Than Just Words: Social Media

The name of the (organic social media) game is brand awareness. Developing that...


Improve your photography game with these tips

Great lighting can often make your image shine. Alternatively, poor lighting can...


social content

The Importance of Seasonal Content

The name of the game when it comes to organic social content is brand awareness,...


social network

Facebook Page Access

What is the difference between a Facebook Profile and a Facebook Page?


iOS14 Impact on Facebook Advertisers

Sometime this year, Apple plans to start requiring iOS device owners to choose...


not all content is gold

Not all that glitters is content gold

When it comes to creating organic social content, not everything needs to be...


Instagram’s Mid-Life Crisis

New features, new interface, new content—Instagram has gone full force with a...


How To Make Your Social Media Presence Bloom

10 ways curating your social media presence is like taking care of plants


social media copywriting

The Importance of Research for Social Copy

Nowadays, it seems like everyone is on social media—scrolling through every...


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control...


Social Advertising Case Study

In order to make sales, brands must advertise and when it comes to advertising,...


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of...


Advertising on Social Media During the Economic Downturn

The government of British Columbia recently announced its plan to restart the...


Canada Takeout Photo Challenge

On Wednesdays, we order takeout. The National Takeout Day awareness initiative...


Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a...