Instagram’s Mid-Life Crisis

New features, new interface, new content—Instagram has gone full force with a...


How To Make Your Social Media Presence Bloom

10 ways curating your social media presence is like taking care of plants


social media copywriting

The Importance of Research for Social Copy

Nowadays, it seems like everyone is on social media—scrolling through every...


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control...


Social Advertising Case Study

In order to make sales, brands must advertise and when it comes to advertising,...


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of...


Advertising on Social Media During the Economic Downturn

The government of British Columbia recently announced its plan to restart the...


Canada Takeout Photo Challenge

On Wednesdays, we order takeout. The National Takeout Day awareness initiative...


Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a...


Case Study: LIVE WELL Sponsored Content

LIVE WELL is a prescribed exercise clinic specializing in supervised exercise...


Video in Marketing – Part 2 of 4: What Type of Video Do I Need?

You may have already decided to incorporate video into your marketing strategy,...


Video in Marketing – Part 1 of 4: Why Video?

Ever since the birth of smartphones, YouTube, and social media platforms, it...


Case Study: Using Two Campaigns To Optimize Conversion

For the month of April, painPRO wanted to get more people to complete a booking...


Photography for your business. So you don’t have to.

We took a moment to do a roundup of photography projects to showcase some of our...


Boosted Post Vs Boosted Ads : Know the Difference

"I’m already doing Facebook advertising.” We hear this response frequently...


Social Media Camp 2019: Recap

When given the opportunity to attend Canada’s largest social media conference,...