Colour Story: Tyrian Purple

Not only was the pigment prized as an item of luxury trade, it was believed to...


What you’re not getting when the price is “Free”

You’ve probably seen the ads out there that extol the virtues of a well known...


Colour Story: Canary Yellow

In 1977, 3M initially launched the product under the name Press ’n Peel in...


Photographer

Custom Images versus Stock Images for Websites

We all know the challenge of sourcing image assets for your website. Many...


Colour Story: Ultramarine

European Renaissance painters depended on their wealthy patrons to fund the...


A Picture is Worth More Than Just Words: Social Media

The name of the (organic social media) game is brand awareness. Developing that...


Improve your photography game with these tips

Great lighting can often make your image shine. Alternatively, poor lighting can...


Colour Story: Tiffany Blue

Tiffany&Co.’s identity is instantly recognizable solely by its colour without...


Colour Story: The Blackest Black

Dating back to the stone age, early man decorated cave walls with one of the...


Colour Story: Scheele’s Green

You’d think that once stories of accidental poisoning became common tales,...


Blog Brand Standards-Benefits-hero – 2

How Brand Standards Benefit Businesses

In this current landscape of social media and online marketing, it has become...


Colour Story: Baker-Miller Pink

In colour psychology, experts often speak of the emotional effects that colours...


Colour Story: Coca-Cola Red

Today in brand colour theory, red is often said to increase our heart rate and...


Top 5 Web Design Trends 2021

Art and design are cyclical, and the speed at which styles come and go is even...


RGD’s Design Thinkers 2020

This year’s Registered Graphic Designers (RGD) Design Thinkers conference...


The Power of Immersive Digital Storytelling

Recent developments in technology have provided tools that make us feel more...