Looker Data Studio is a powerful business intelligence platform that enables sales representatives to retrieve reports themselves, enabling them to present data to clients in a visually appealing manner. By using Looker, our team gains access to intuitive and interactive dashboards that go beyond the traditional spreadsheet format. Here’s how Looker facilitates this process:

Centralized Data Access: Looker serves as a centralized hub for all relevant data sources within an organization. It connects to various data repositories, such as databases, data warehouses, and cloud storage, consolidating the information in one place. This allows access to a wide range of data easily and efficiently.

Intuitive Visualizations: Looker offers a user-friendly interface that enables reps/DCs to create visually appealing and interactive reports. With an extensive library of chart types, graphs, and visualization options, they can present data in a compelling way that is easy for clients to understand and digest. From bar graphs and line charts to heat maps and scatter plots, Looker provides a variety of visualization tools to suit different reporting needs.

Drag-and-Drop Functionality: Looker’s drag-and-drop interface simplifies the process of building reports. Our team can effortlessly select the desired data fields, dimensions and metrics, and arrange them in a meaningful way. This intuitive approach eliminates the need for complex coding or technical expertise, empowering reps to quickly generate insightful reports without relying on data analysts or IT departments.

Real-Time Data Exploration: Looker allows reps to explore data in real-time, ensuring that they have the most up-to-date information at their fingertips. Through dynamic filtering, sorting, and drilling down capabilities, reps can dive deep into the data, uncovering trends, patterns, and insights. This real-time exploration empowers reps to make informed decisions and respond to client inquiries promptly.

Sharing and Collaboration: Allowing sales representatives to export reports in PDF format. This functionality allows sharing visually appealing and comprehensive campaign data with clients, facilitating effective collaboration and communication.”

Mobile Accessibility: Looker’s mobile app allows reps to access reports and dashboards on the go. Whether in a client meeting or travelling, reps can quickly pull up the latest data, showcase visualizations, and provide immediate insights. This mobility enhances flexibility and responsiveness, enabling reps to deliver compelling data presentations anytime, anywhere.

In summary, Looker enables sales representatives to retrieve reports themselves and present data to clients in a visually appealing way. By providing centralized data access, intuitive visualizations, drag-and-drop functionality, real-time data exploration, sharing and collaboration features, and mobile accessibility, Looker enables reps to create impactful and engaging data presentations beyond the limitations of traditional spreadsheets.

Having said that, we have implemented a Looker data studio specifically for our GMD Local Display Campaigns with the goal of providing our team with quicker access and visually appealing data representation for their campaigns. Additionally, Looker’s functionality allows for the export of reports in PDF format, providing the flexibility to share comprehensive campaign data with clients.

Here you can see the KPIs for our Community display ads:

If you have any questions or need assistance, feel free to reach out to our DCs or AdOps team. They will be able to provide you with the necessary support and guidance.