In 2 months Google will launch its newest iteration of its Google Partner Program. The program was intended to launch in June of 2020 but due to unforeseen circumstance (cough … thanks Covid … cough) it was moved to February 2022.
What does being a Google partner mean … and I quote “Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. As a Google Partner, your company will get access to a wider range of benefits, including the ability to showcase the Google Partners badge on your website and marketing materials.”
There are 3 requirements we need to fulfill in order to qualify for this program –
1). Campaign performance needs to have a minimum optimization score of 70%. If you want to learn more about how Google measures a campaign you can read about this here – https://support.google.com/google-ads/answer/9061546.
2). We need to manage a minimum of $10,000 in a 90 day period and finally
3). We need to be certified (https://support.google.com/google-ads/answer/9702955?hl=en)
Got a little spare time on your hands? We encourage you to sign up and become Google certified as well! This will help you better understand (and sell) this solution to your customers.
The good news is that Glacier Media Digital has already surpassed these requirements and continues to be a Google Partner. Special thanks to our amazing search team for staying on top of their certifications and, of course, to our amazing sales reps that help us deliver best in class service for all things Google ads (search, display, shopping, video, and more!)
Here is a link to our partner page verifying our status – https://www.google.com/partners/agency?id=8833781998
