It seems like every year, businesses and online marketers are investing more time and resources into maximizing the experiences of their mobile users. This past year was no exception to that rule.

In 2017, there was an increase in the number of brands relying on accelerated mobile pages (AMPs), and Google started rolling out its mobile-first index to emphasize mobile content even further.

Google doesn’t just dominate search on desktop, but mobile as well. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. If you want to increase your mobile search traffic, optimize for Google on smaller screen sizes. That means truncated titles, meta-descriptions, and careful consideration of Google AMP.

Lastly, brands are starting to realize that simply making your site “mobile-friendly” isn’t enough to give your users an ideal mobile experience; instead, you need to plan your site and your experiences with mobile users as your main priority.