It should come as no surprise these days that video content is vital for business success.

Videos enhance emotions and influence buying decisions; it is a large part of the buying experience.

Here are 5 of some of the top rising trends in video marketing.

  1. Engagement
    Having engaging videos means grabbing and holding onto people’s attention, and getting them to like, comment, share, or subscribe, spreading the word about your product or service.
  2. Quality Over Quantity
    Nobody cares to watch low quality videos. Video content is sky-rocketing and becoming increasingly competitive. Investing in your videos means you will see higher results and engagement and you’ll be able to use it for years.
  3. Storytelling
    Storytelling is no stranger to anyone. But scientific studies have proven that it enhances emotions, which sparks interest and holds your audience’s attention.
  4. Soundless Viewing
    Successful video marketers keep in mind that it is not always acceptable to play loud videos in public places. Therefore, captions and on-screen graphics have become increasingly important for your videos. 85% of Facebook videos play without sound.
  5. Live Video
    While it is definitely worth it to invest in good quality video, remember that live video content has grown in popularity. Facebook, Twitter, Instagram, and YouTube all offer live video features, helping you to be more creative in how you engage people.