Why TrueView Ads Might Be the Most Cost-Efficient Advertising Medium

This blog post dives into the AdWords pricing model for TrueView ads, the...


Video as Social Content

Have you ever found yourself sucked deep into a Facebook video, finally coming...


2017 in Review: The Growing Power of Video Content on Social Media

Video content is a powerful tool that brands can use to spread their message on...


2017 in Review: The Design Method that Shaped 2017

There is no particular technology that has shaped the digital landscape of 2017...


2017 in Review: 5 Important Video Marketing Trends

Videos enhance emotions and influence buying decisions; it is a large part of...


2017 in Review: Breaking Barriers in Web Design

As brands work towards the race to creating new and immersive user experiences,...


2017 in Review: The Year of Showing Emotion

More than ever, people were expressing themselves on social media through...


2017 in Review: Google Adwords Updated its User Interface

A new year means a new start, out with the old, in with the old. For Google, it...


2017 in Review: The Rise of Responsive Display Advertising

Did you know that the average household owns 7 internet-connected devices?...


2017 in Review: Mobile search experiences more important than ever

Every year, businesses and online marketers are investing more time and...


Make A Video List And Watch It Twice.

In the spirit of spreading cheer, here are a few favourite Christmas ad...


5 Tips to Kick Start Your Digital Marketing for the Holidays

If you don't have your holiday marketing strategy figured out before we...