Social Advertising Case Study

In order to make sales, brands must advertise and when it comes to advertising,...


What is Sponsored Content?

Sponsored content is a form of native advertising paid for by an advertiser but...


The Funnel x Case Study #4

We take a look at digital marketing in automotive industry and how automotive...


The Funnel Introduction

Every customer travels through the Digital Funnel, whether they know it or not....


IHOP’s Rebranding: Success or Failure?

If you have been disconnected from the internet in the past 2 weeks, you may...


Case Study: Aunt Leah’s

Aunt Leah’s Place needed to reach landlords with vacant units across the Lower...


Brand Values and Dollar Voting

As consumers, we have choices. Online trends shape the way we think about our...


2017 in Review: Top Content Writing Trends

Whether you’re a freelance magazine writer or a social media strategist,...


2017 in Review: 5 Important Video Marketing Trends

Videos enhance emotions and influence buying decisions; it is a large part of...


Make A Video List And Watch It Twice.

In the spirit of spreading cheer, here are a few favourite Christmas ad...


Have You Been Ghosting on Your Campaign Goals?

Be afraid. Be very afraid....of missed opportunities. Stop ghosting on your...


True Story: Sponsored Content Increases Brand Exposure

They say that we are addicted to mobile devices. Actually, we are addicted to...