Victoria Olive Oil is a local specialty store in Victoria, B.C., which sells high-quality olive oils, balsamic vinegar and authentic Italian products. They reached out to Glacier Media Digital / Victoria Times Colonist with the primary objective of promoting their new store location.
Their secondary objectives included:
- increasing brand awareness
- getting more loyal customers
- promoting their carefully-sourced products
Our experienced digital marketing Vancouver team developed a comprehensive marketing plan that focused on sponsored content.
GMD wrote an article about Victoria Olive Oil’s unique product offerings and the health benefits of olive oil and food pairings, with a link back to their website. The article was published on the Victoria Times Colonist to target local audiences who would be interested in visiting their new location and supporting the local business. The GMD team also promoted the article through community display ads and social ads.
As a result, in less than two weeks, the article generated a high level of engagement and achieved the following impressive results:
- Reads: over 8,000 reads indicating high interest in the content.
- Google Average Time: 3 minutes and 40 seconds, showing that readers stayed engaged with the article.
- Link clicks to the Victoria Olive Oil website: 372 clicks indicating people were interested in the store and exploring their product offerings.
- Traffic source: 80% of traffic came from Google search and people sharing the article, meaning the article further drove high engagement as most of the traffic was organic.
These results demonstrate that the sponsored article was an effective tool in not only promoting the new store location but also in generating brand awareness and engagement, establishing Victoria Olive Oil as a leading specialty store in the local market.
Overall, the performance of the article also indicates the importance of content marketing and its ability to drive significant positive results for small local businesses.