Thinking about adding TikTok marketing to your social media strategy? In this article, we’ll help you find out if TikTok is a good fit for your business. 

Here are some key factors to consider:


Your Target Audience

With over one billion monthly active users and an algorithm built for discovery, TikTok is the best platform to reach new audiences. But are your target audiences on TikTok? 

  • Age: 
    • Approximately 40% of TikTok users in Canada are between the ages of 18 – 24, 24% are between the ages of 25 – 49. 
    • Parents are avid users, with almost half of Canadian frequent users saying they have kids under 18. Parents of kids between 12 and 17 years old are 65 percent more likely than the average Canadian to use TikTok more frequently.
  • Gender: 
    • 60% are female, 40% are male. 
  • Location: 
    • TikTok is available in 154 countries worldwide (75 different languages). 
    • Location hashtags can be added to help you reach local audiences organically, such as #Vancouver. 
    • For TikTok ads, not every city is available for geo-targeting yet. For example, there are only two options under British Columbia: Greater Vancouver and Other. 
  • Niche market: 
    • Niche communities are thriving on TikTok. Search hashtags such as #CleanTok, #BeautyTok, #PetTok to find your industry niche. 



TikTok users in Canada
Monthly TikTok usage penetration in Canada in 2020, by age group. Source: Statista


Are your competitors on TikTok?

Try to find three to five similar brands or creators (local or international) and see how they’re doing on the app. 

Go to your Discovery page on TikTok, select “most liked” videos and date range to get quick and accurate results.

Tiktok competitorsFilters


Organic posts or TikTok ads?

An organic TikTok account is a great way to boost your brand awareness and build an engaged community. Did we mention anyone could potentially go viral on this app?

Most TikTok videos are about 15-30 seconds long and shot on the phone. No professional equipment is needed. In-app editing tools are very powerful to add voiceover, effects, subtitles, etc.

Unlike other social media platforms, you can run ads without a TikTok account!

If you don’t have the capacity to post videos consistently, running an ad campaign is a quick way to tap into this new market.

How does this work? In the TikTok Ads Manager, you can upload profile pictures and enter usernames. They will appear in your ads and create the illusion of a TikTok account. When users click on your profile picture/username/call-to-action button, it will direct them to your choice of destination URL.


Upcoming E-commerce Opportunities

#TikTokMadeMeBuyIt has reached 9.7 billion views. TikTok claimed that 67% of TikTok users were inspired to buy, even when they weren’t looking to shop. 83% of TikTok users turn to TikTok for review.

TikTok Shopping


Besides organic traffic and influencer marketing, TikTok is building more funnels for e-commerce: 

  • TikTok Shop: a tab on your profile to display shoppable products 
  • Shoppable Videos: add product links to your videos 
  • Live Streams Shopping: pin product links to your live streams 
  • Connect Shopify catalogue to your TikTok Shop


If you want to learn more about successfully integrating TikTok advertising into your marketing mix, feel free to reach out to our team of social media experts.