Short-form video content has been growing in popularity in the last few years and will continue to do so. Last year, even Instagram began prioritizing videos in their algorithm over photos to compete with video-based apps like TikTok and YouTube, and Instagram Reels slowly took over our feeds. However, photo content is still just as important for reaching audiences and should not be neglected. In fact, photos on Instagram are back “in”. Adam Mosseri, the head of Instagram, recently admit that they overfocused on video last year and will focus on photos again in 2023. With that in mind, it’s good to have a balance of both.


Why photos?

Images are memorable, increase engagement, and build a positive brand image. Most of the content we consume on social media everyday are images. On Facebook, photo posts get the highest engagement, followed by status, videos, and link posts. On Instagram, the majority of posts from business accounts are photos: 48.9% of all main feed posts are photos, while 31.8% are videos and 19.3% are carousel posts. This means that it’s important to have high-quality images of your products and services on social media, in order to represent your brand well and build credibility.


Why short-form videos?

Short-form video is typically under 60 seconds long. Although video content has always been around, these shorter types of videos are gaining popularity because they grab our attention, are easily digestible, and can be shared quickly. Users may watch short-form videos to learn more about a product or service, stay connected with a brand’s updates, or simply for entertainment. Given all of these benefits, more marketers will be utilizing this trend, with 21% planning to leverage short-form videos for the first time in 2023.


GMD Social Media Packages

Our 2023 social media packages were designed to reflect this changing social landscape. The Social Pro tier includes both static images as well as videos for Instagram Reels and TikTok. On-site content capturing is also available for your social media photography needs. Our expert strategists will make recommendations based on your audience, engagement, and marketing objectives.


Get in touch with us today to learn more about how we can build a professional social media presence for your business.