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Clean up your website content to improve user experience.

The internet is chaotic. Users are presented with many browsing options and attention spans are shortening. Your website should help build your business so keeping visitors engaged the moment they first land is imperative to nurturing leads. This doesn’t mean you should put everything on the front page, however. So when is too much content too much?

Poorly structured content can negatively affect the website experience. If your web pages have walls of texts, you might have too much content. Have you ever had to re-read a long paragraph because you struggled to focus or retain the content? This could be happening to your visitors, which can lead to frustration and undesirable outcomes. Dun dun dun…

bored users

But don’t worry, we’ve got some useful tips to help you craft effective website content.

  1. Plan your homepage content to tease your audience
    If you provide multiple services or products, pick your core offerings and give it a descriptive title and a short 20-30 word blurb. Add a ‘learn more’ link for the user to click through. The goal is to lure them deeper into the site.
  2. Don’t give it all away on the home page
    When users visit your site for the first time, they don’t read—they scan. You can grab their interest with a strong business value proposition but don’t overload them with too much info right away. They’re looking to quickly verify that you offer what they are seeking before they invest more time on your website. Focus on relevant keywords that set you apart from your competitors.


  3. Help your users digest information quickly
    A big wall of text can overwhelm and deter users from reading. Plus, burying critical information in a big block of text can put your most compelling points at risk of being missed.

    Try breaking up your content into distinct groups of information – this is known as ‘chunking’. This approach improves your visitor’s short-term retention, making content easier to consume and navigate.

    Remember to consider the following:

    • Use meaningful titles and subheaders
    • Write a short paragraph—one idea per paragraph
    • Keep it short, 100 words per section if possible
    • Use bullet points if you can’t cut down your content
    • Use visuals to help illustrate points and create visual interest. Don’t be shy about using stock images. Just make sure it’s relevant

With these tips in your back pocket, your users will never have to re-read your content twice!

Here at GMD, we have content strategists and UX/UI specialists that can help improve your website users experience and help companies to achieve more, with efficiency. Click here to get in touch with one of our experts today when you’re ready to Get More Done.