For the past century, watching the ball drop on New Year’s Eve in Times Square has been a dazzling tradition in NYC. For nearly half of that, homes across North America tuned in to watch the event live with Dick Clark, and for the past dozen years with Ryan Seacrest.

Our client campaign lit up the video billboards of Times Square on New Years Eve 2018. GMD is proud to have produced a video as part of the integrated True North Rockies campaign that aired to millions during the hours leading up to the ball-drop – peak audience viewing times.



We are especially excited to be working with Fairmont Hotels for this event as the True North Rockies initiative is in its third campaign year, with each year leading to bigger and bolder opportunities to reach new audiences. The goal is simple: invite our neighbours from the south to come up for a winter wonderland getaway. Canadians know how stunning our portion of the Rocky Mountains are; what better medium to show off its beauty than giant outdoor screens?

For questions about this campiagn or your own campaign, get in touch. Ask us how we can help your brand get noticed.