In today’s fast-paced business world, the ability to access and present information quickly and in an engaging way can greatly impact client interactions. That’s why I have developed this dashboard, which enables our team to retrieve and present data to clients more efficiently. With this dashboard, we can access information faster and deliver visually appealing reports that captivate clients, ultimately facilitating better decision-making.
We have specifically designed a Dashboard for our Local Display campaigns, accessible in real-time from anywhere. The main objective of this dashboard is to assist our team in retrieving and presenting data to clients. By utilizing this tool, you can access information more quickly and deliver visually appealing reports that outshine traditional spreadsheets. These reports are designed to captivate clients and enhance the decision-making process.
To access the dashboard, please use the link provided below:
https://lookerstudio.google.com/u/0/reporting/d9693914-7e9d-4f74-bbf0-e724a0cc7bfb/page/p_9d5aonj4zc
Within the dashboard, you will find a total of 8 pages, each serving a specific purpose. Let’s explore each page in more detail:
Title Page and Final Page: These pages act as the cover for the dashboard and can be used when exporting the report in PDF format.
Community Display KPI Snapshot: This page displays all the key metrics on a single page, including impressions, clicks, CTR (click-through rate), site visitors, and more. On the right side, you will find a section where you can paste a Campaign AD and add relevant information. To utilize this feature, you may need to reach out to the DCs and request the necessary data. This is the only page where representatives may require assistance from the DCs. All other pages should be self-explanatory and user-friendly.
Overview: This page provides additional useful information about the campaigns, such as creative sizes, device categories (CTR), and top cities. You can analyze which creative sizes perform better, which devices drive higher CTR, and which cities yield more favourable results.
Timeline: On this page, you can track the performance of the campaigns on a daily and monthly basis. It offers a comprehensive view of the campaign’s progress over time.
Creatives: This page allows you to examine each creative’s performance metrics. You can assess how each creative is contributing to the overall campaign results.
Devices: Here, you can identify which devices are generating a higher CTR. This page provides insights into the campaign’s performance across different devices, enabling you to make informed decisions.
Geo-location: If the campaign targets multiple geographical locations, this page helps you assess which locations are performing better than others.
All the information provided in this dashboard can be invaluable for making data-driven decisions and suggesting campaign adjustments to clients during their campaigns.
Now, you may wonder how to locate your specific client within the dashboard. At the top of the page, you will find four filters: Date Range, Advertiser, Order, and Line item. By selecting the desired date range and specifying the advertiser, order, or even line item, if necessary, you can filter the data to focus on your client’s campaign. Once you have set these filters, they will be applied to all pages of the dashboard consistently.
To share the report with your client, simply click the down-arrow next to the “Share” button and select “Download Report.” You have the option to download all pages or choose specific pages based on your client’s needs. After selecting your preference, click “Download” and patiently wait for the system to generate the report.
If you require any assistance or have further questions, please don’t hesitate to reach out to our DCs or AdOps team. They are available to provide you with the necessary support and guidance throughout the process.