By Mazdak Safaei

Video advertising is a powerful and engaging tool for advertisers. It brings products to life and prompts valuable engagement from consumers.

According to the Interactive Advertising Bureau (IAB) study advertisers are now allocating more than 50% of their digital budget to video.

Recently, we have added an option to our sites for advertisers to reach their target audience.

Outstream is a video advertising unit that plays automatically in a responsive format player. It appears whenever a user navigates to it within text content. Typically, you will see Outstream videos as you scroll through the page of an article. They will appear and disappear from the page as you move down the page depth.

It’s called Outstream because the video ad exists outside of online video content.

The Outstream video ad unit on Glacier Media websites is IAB compliant. Typically these ad units are 15 or 30 seconds long and the sound is mute by default until a defined user action, such as a rollover or click. The HTML5 player is responsive to article width and works on all devices.

To see an outstream video ad unit in action, visit our demo page which works on desktop, tablet and mobile.

For more information about Outstream video ad units and to book your next video campaign please contact us.