Every brand wants to know the secret ingredient that makes people click on their website in Google search, scroll down the page, and keep coming back for more. And, indeed, the answer is simple.

Great quality content. 

Just average content might give you a few clicks here and there, but that’s about it. Great content, on the other hand, sparks interest to know more about your brand and interact with it; it builds brand trust and credibility, which eventually position you as an industry expert.

So, here are a few useful tips to help you succeed in writing that great piece of content:

  1. Make it human, tell a story. 

We, as humans, love reading and telling stories. As a Canadian poet Margaret Atwood put it, “You’re never going to kill storytelling, because it’s built into the human plan. We come with it.” That’s just the way our brain works. We all want to relate to something and feel connected.

  1. Provide value. 

While it’s good to tell a story, it’s not always enough. Make sure to do your research and get to know your audience better. David Ogilvy, also known as the father of advertising, once said,

“A good advertisement is one which sells the product without

drawing attention to itself.”

So, make it more about your readers, provide them with value and an opportunity to give feedback. Guaranteed, you’ll see great results.

  1. Make a strong headline. 

If you want to get your readers’ attention, it’s also crucial to make a strong and catchy headline. According to Copyblogger, 80% of your readers will read your headline, but just 20% will continue reading the rest.

There are a number of tools on the internet that can calculate your headline score, provide feedback on how to improve it, and give a few title suggestions.

  1. Make it easy to read.

You probably know the feeling of giving up on reading a blog post with big chunks of plain text that makes you tired. Instead, break big paragraphs into pieces, use subheadings, and avoid lengthy sentences. That way, it will be easier to digest the information, and your readers will thank you for that.

*Bonus point: Proofread. Twice. Because those typos are kind of a big deal.

  1. Optimize for SEO. 

In the digital age, you absolutely must incorporate SEO into your content marketing strategy. Researching keywords, working on your headlines, and taking word count into consideration – are all good starting points to boost your rank in Google search.

Many brands are already using content marketing in their strategy, and this number is projected to grow. Stay ahead of the curve and build your brand’s trust and credibility with Glacier Media Digital’s content packages