Habitat for Humanity asked Glacier Media Digital to help promote and sell tickets for a raffle, in which entrants could win a classic 1968 Camaro SS restored by the History Channel’s Rust Brothers.

Habitat wanted to sell tickets online and in offline environments. The request was to create awareness, drive customers to 15 ticket sales locations, facilitate e-commerce sales and be compliant with BCLC regulations. The existing solutions in the market ask for 10% of ticket sales. At full sellthrough, this meant $25,000 for our advertiser and they had already dedicated a significant investment to driving awareness on the promotion. 

Glacier Media Digital built an e-commerce optimized landing page with retro-inspired creative. The initial phase of promotion teased a silhouette of the car, which was later revealed on The Rust Brothers TV show. After the reveal, the creative was swapped to show the car, with subsequent creative versions for Christmas and the final ticket push. 


All creative directed to the landing page, however, there are also Google map links for each of the 15 locations selling tickets for purchase intenders who prefer offline transactions.


The Results:

  • A 9.9% conversion rate on the landing page
  • To date, over $42,000 in sales driven through the landing page.
  • Total sales, over $160,000 through campaign awareness.