In today’s hyper-connected world, technology has increased discoverability and connectivity, but word-of-mouth is still regarded as the Holy Grail of advertising. Previous studies by Nielsen show that 92% of consumers trust their friends, family, and even credible acquaintances. Some may even call it the original influencer marketing. But first, your brand or content needs to be discovered to start those hundreds of offline conversations.


Imagine this: a culinary adventure in your very own city, guided by your favourite food writer. Or discover novel happy hour hotspots, unearthed by your most in-the-know friend.

With its concept rooted in that proverbial trust and trendsetter wisdom, GMD has launched a new lifestyle authority –; one part business concierge, one part lifestyle zine. Supported by Glacier’s publication brands, this fundamental concept is the reason why exists today.

Over the course of the year, team GMD will be building our online Guidedby community. We’ve got some fun plans in the works that we can’t wait to launch for our readers. If you’re a business owner wondering how a Guidedby business profile will improve your digital footprint, connect with a Glacier Media account executive to learn more by filling this out.