Having a clear set of values helps us understand what we stand for. Our company values show where we are naturally aligned and are intended to guide us in our decision-making at work, improve our communication, solidify our commitment to each other and provide a sense of security. Recently, the GMD team ran a workshop to more deeply define the Glacier Media Digital values set.

Our values and our approach:


Focus on our North Star: deliver impact, provide value, and be a stunning colleague.
  • We ask insightful questions.
  • We foster supportive individual and team management.
  • We are mindful of short- & long-term objectives.

Continuous Improvement

Stay flexible, constantly evolve, and strive for dazzling results.
  • We believe learning is iterative. We avoid tunnel vision and accept that there is always room to grow.  
  • We are empathetic of other people’s points of view.
  • We are open to constructive criticism—seeing mistakes as an opportunity to learn.


Care deeply about the team and make time to help colleagues succeed.
  • We prioritize the needs of the group.
  • We facilitate conversation to expand our understanding.
  • We remain open.


Make room for diverse backgrounds, identities, cultures, and values.
  • We are responsible and transparent.
  • We do our best to deliver projects on time and on budget.
  • We treat everyone as we want to be treated.


Discover, explore, and lean into our career bliss.
  • We take a compassionate approach to work-life balance.
  • We recognize and celebrate success.
  • We take a collaborative and multicultural approach among the GMD team and clients to find marketing solutions that meet real business goals.


Have fun while being your best. Creativity and good humour are allied.
  • We don’t take things too personally.
  • We have the ability to laugh at ourselves.
  • We make connections and build relationships with humour.
  • We are comfortable to use humour as an icebreaker.


Exhibit candour and transparency. Be gracious in giving and receiving meaningful feedback.
  • We are transparent–we explain the pros and cons to clients.
  • We set realistic expectations.
  • We provide consistent, honest feedback.


Lead by example and stay highly informed. Act with intent and trust.
  • We are upfront and operate from a place of kindness.
  • We are transparent and aligned when it comes to our actions and communications.
  • We are accountable to our teams and clients.
  • We do what’s right by the client, and do what’s needed to reach their objectives within scope.


Spark inspiration in others with your drive, optimism, and ideas.
  • We believe creative solutions can be found outside of our own lane
  • We question the status quo and find new tools to adapt to our process. 
  • We draw inspiration from multiple sources and are open to new ideas.


Develop good decision-making muscles and eliminate needless complexity for long-term success.
  • We acknowledge each other’s strengths and weaknesses.
  • We review our processes and proactively find solutions to improve workflow.
  • We invent tools where none exist.
  • We work smart.


Own your personal development and learn eagerly to amplify your abilities.
  • We stay curious, sharing and learning through cross-training.
  • We embrace innovation, understanding that growth and change can be uncomfortable.
  • As experts in our industry, we believe in continuous learning in order to evolve and develop new products.
  • We learn from clients because they are experts in their field.


Listen well and seek to understand. Ask thoughtful questions.
  • We want people to be heard.
  • We understand clients’ needs and how to act on them.
  • We support each other.

We continue to embody and finetune our values because we believe work should be fun and safe. Our values help us grow together and make the right decisions—the decisions that help us achieve clients’ goals and objectives.