Starting today we begin our Process Breakdown  series to uncover the collaborative steps behind our service deliverables. The mission is to help you gain some awareness of standard processes of our most popular services.

Each post in this series will feature a Work Breakdown Structure (WBS) chart, which visually breaks down the general phases and outcomes of individual services. For our inaugural WBC spotlight, we are highlighting the general steps required to design and build a Landing Page.

Without further ado, check out the Landing Page WBS Chart, below.

(click for larger view)


Landing Pages are opportunities for any business to create a focused brand touchpoint. Google’s golden rule for providing valuable micro-moments is to be there, be useful, and be quick.

Ask yourself this question:

If web users only has 30 seconds of attention to give you, what kind of information do they need to quickly see or read in order for them to take a specific action?

This is a great question to start with because it does 2 things:

  1. It defines the most important piece of messaging for your campaign
  2. It focuses on the most desired outcome for your specific campaign

If you’ve thought about your answer to this question and are interested in having a Landing Page for your business, send us a quick message and ask us about a free consultation.

Want to see more? Read other features from this series:
Standard Landing Pages
Template WordPress Websites
Custom WordPress Websites
Video Content
StandOUT Sponsored Content