Does your client need social ads? Are they industry and service or product dependent? What should I do pre & post-sale? Read on to find out the 5 key points for selling social ads.

  1. Educate the client about the impact of Social Advertising.
  2. There are 3 main categories of social advertising: Awareness, Consideration, and Conversion. Assess the client’s business model and accordingly select the needed objective. When in doubt, reach out to your Social Ads Strategists before selling.
    1. Awareness – Objectives that generate interest in your product or service.
    2. Consideration – Objectives that get people to start thinking about your business and look for more information about it.
    3. Conversions – Objectives that encourage people interested in your business to purchase or use your product or service.
  3. Facebook Advertising is unlike Paid Search. It’s a ToFu & MoFu marketing tool. Consult your Social Ads Strategists if you have any questions.
  4. It takes time to onboard, set up, create designs, draft campaigns and see results. The biggest setback is waiting for client assets that include setting up Business Manager, installing pixels, and creatives that need to be passed onto our designers.
  5. There are endless opportunities in Facebook Ads. When combined with other digital marketing services, it can create an impactful campaign. Ie. Contest, Stars, Marketplace, Social Pro + Ads.

Read some of our case studies:

Case Study: How we tripled the reach of a Facebook Ad using Data

How we increased online sales by 600% for this local business using Facebook ads.