Facebook advertising as a product at GMD has received an increased number of sales and interests in the last year. With its large user base and unique interest and demographic targeting, Facebook advertising is undoubtedly the most powerful advertising tool for Brand Awareness and E-Commerce. 1.4 billion monthly users contribute to the success of Facebook advertising. As 2018 is coming to a close, let’s do a recap on some key stats and milestone Facebook Advertising has accomplished this year.
- Facebook’s revenue per user has doubled in 3 years
- 35% of Facebook’s ad audience is under 25
- 88% of Facebook users are accessing via mobile device
- 5 million companies use Facebook ads to reach their target audience (TA)
- Facebook users watch 8 billion videos daily, and the number keeps on growing. Video has a 135% increase in organic reach over a single image.
- The average click-through rate (CTR) in Facebook ads across all industries is .90%.
- Images account for 75-90% of Facebook Ad performance.
- Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47% year-over-year increase.
- 26% of Facebook users who clicked on ads reported making a purchase.
- Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47% year-over-year increase.
- People are 1.5 times more likely to watch video daily on a smartphone than on desktop.
- 85% of Facebook users watch videos with the sound off.
- Facebook is the top platform for both B2B and B2C businesses.
- 0.15% is the average monthly change in Page likes
Find any of the above interesting? Click through the link to read the more extensive study of each fact. To read our Facebook Advertising case study, click here. Let me know if you have any interesting statistics on Facebook Advertising too!
References:
- https://blog.hootsuite.com/facebook-statistics/
- https://ninjaoutreach.com/facebook-ads-2018/
- https://www.wordstream.com/blog/ws/2017/11/07/facebook-statistics
- https://www.adweek.com/digital/facebook-raked-in-9-16-billion-in-ad-revenue-in-the-second-quarter-of-2017/