Case Study: How we tripled the reach of a Facebook ad using data
It is getting harder to reach audiences on Facebook. So how can we guarantee audience reach?
Top Brands of the World 2017
Today, Tech has already conquered the stock market and the realm of digital advertising. Now it's dominating the top spots in global brand value, surpassing the biggest consumer brand names.
Meet Team GMD: Justin Chen
We cornered Justin for a rapid-fire interview to learn about some of the things that make him tick.
The Importance of UTM Tagging in Display Campaigns
UTM tagging allows you to categorize and monitor the different traffic sources coming to your landing pages and identify their origins.
How a Landing Page Improves Programmatic Performance
Provide the most relevant user experience by combining a programmatic display ad with a landing page to secure a high conversion rate.
Case Study: Hunters Garden Centre
Behind every landing page conversion is a prospective customer waiting to be persuaded.
What’s the Difference Between Wireframes, Mockups & Interactive Prototypes?
Implementing these production steps shares the vision and heightens communication, creating a smoother process between all project stakeholders.
4 Tips for Effective Programmatic Display Ads
Design choices have business impact, and the creative aspects of a marketing campaign can't be fully automated by tech. At least not yet.
The Story Behind Our Brand
Have you ever noticed that gaining insight into someone’s past or personality helps you relate and feel more connected to them or their cause? This works for brands, too.
A Picture Worth 30k Social Engagements
On a weekend trip, I took a snapshot that garnered over 30,000 social engagements on Facebook.