How to Create Awesome Insta Stories to Promote Your Brand
Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).
Why TrueView Ads Might Be the Most Cost-Efficient Advertising Medium
This blog post dives into the AdWords pricing model for TrueView ads, the detailed targeting options available for advertisers, integrated video campaigns with landing pages, and key metrics to look out for when your results come in.
Video as Social Content
Have you ever found yourself sucked deep into a Facebook video, finally coming up for air and wondering, “Where did the last three hours of my life go?”. With Facebook rolling out the autoplay feature in 2015, it’s been all about video ever since.
What is Outstream Video?
Video advertising is a powerful and engaging tool for advertisers that brings products to life.
Forgot it’s Valentine’s Day?
According to Think with Google, Valentine's Day is the #2 holiday for last minute shopping! Searches for 'flowers near me' explode 2.6x and 'chocolates near me' by 4.1x.
Romantic Comedies for Dummies
The premise was simple, over a 30-day period I watched one romantic comedy a day to see its effect on my physical and psychological wellbeing.
Meet Team GMD: Kali Andre
Kali is a Digital Sales Manager for both The Richmond News and The Delta Optimist. Previously, she worked with the Digital Marketing team as a Social Media Producer. Kali is a demystifier of Facebook, a dedicated yogi, and a doting dog-mom.
This is not the ‘Facebook Apocalypse’
Facebook is changing its algorithm - again.
With this blog, my intention is to be part of the solution and not shoot ideas down for failure.
New Year, New GMD
What does Tina Fey's critically-acclaimed television sitcom, 30 Rock, and Glacier Media Digital's agency brand evolution have in common?
2017 in Review: The Growing Power of Video Content on Social Media
Video content is a powerful tool that brands can use to spread their message on social media.
2017 in Review: Extended Search Optimization
With the evolution of search engines, there are an increasing number of ways to drive meaningful traffic organically.
2017 in Review: The Design Method that Shaped 2017
There is no particular technology that has shaped the digital landscape of 2017 so much as a fairly recently applied process.