Meet Team GMD: Alvin Brouwer
Our agency ecosystem is made up of 150+ folks. For this week's feature, Alvin shows us how to be groovy in his rapid-fire Q&A.
Landing Pages vs. One-Page Websites
When a Landing Page morphs into a One-Page Website, the lack of CTA focus can result in low conversion in the campaign’s performance reports. So what's the difference?
Meet Team GMD: Daniel La Porta
This week, we are shining the light on our charismatic VP, Daniel. Check out his quick Q&A.
One Message Three Delivery Methods
You’ve probably wondered why we don’t use the same content for Facebook, Instagram and Twitter. The reason is that there are different audiences on each of these channels.
Case Study: How we tripled the reach of a Facebook ad using data
It is getting harder to reach audiences on Facebook. So how can we guarantee audience reach?
Top Brands of the World 2017
Today, Tech has already conquered the stock market and the realm of digital advertising. Now it's dominating the top spots in global brand value, surpassing the biggest consumer brand names.
Meet Team GMD: Justin Chen
We cornered Justin for a rapid-fire interview to learn about some of the things that make him tick.
The Importance of UTM Tagging in Display Campaigns
UTM tagging allows you to categorize and monitor the different traffic sources coming to your landing pages and identify their origins.
How a Landing Page Improves Programmatic Performance
Provide the most relevant user experience by combining a programmatic display ad with a landing page to secure a high conversion rate.
Case Study: Hunters Garden Centre
Behind every landing page conversion is a prospective customer waiting to be persuaded.
What’s the Difference Between Wireframes, Mockups & Interactive Prototypes?
Implementing these production steps shares the vision and heightens communication, creating a smoother process between all project stakeholders.