The funnel in Facebook advertising
When it comes to campaign planning we start off with one question: what is the...
Hootsuite Social Breakfast Vancouver Takeaways
Two weeks ago, our Social Squad stormed the Hootsuite Social Breakfast Vancouver...
Brand Values and Dollar Voting
As consumers, we have choices. Online trends shape the way we think about our...
A Day in the Life of an Influencer
I went on a private gallery tour with a small group of Influencers that had a...
Why TrueView Ads Might Be the Most Cost-Efficient Advertising Medium
This blog post dives into the AdWords pricing model for TrueView ads, the...
The Best Commercials from Super Bowl LII (52)
With Super Bowl 52 in the books, we have created our top 5 list of this year's...
Romantic Comedies for Dummies
The premise was simple, over a 30-day period I watched one romantic comedy a day...
This is not the ‘Facebook Apocalypse’
Facebook is changing its algorithm - again. With this blog, my intention is to...
2017 in Review: Top Content Writing Trends
Whether you’re a freelance magazine writer or a social media strategist,...
2017 in Review: The Growing Power of Video Content on Social Media
Video content is a powerful tool that brands can use to spread their message on...
2017 in Review: 5 Important Video Marketing Trends
Videos enhance emotions and influence buying decisions; it is a large part of...
Become Digital Sales Certified
Google Academy for Ads offers a brand new certification program for sales people...
My time as a Glacier Intern
It seems like only yesterday when I was led on a tour around the open concept...
Holiday Shopping Search Trends
The way people conduct their search online has evolved and they've quickly...
The Ultimate Gift Guide for Marketers
Got someone with a passion for marketing and social media in your life? Here,...