Tiffany&Co.’s identity is instantly recognizable solely by its colour without any other brand elements – an enviable mindshare position among the world’s most influential brands.

This week on Team GMD we are featuring Mona Yazdandoust, the newest member of our digital coordinator squad.

Looking for a new book? Here are some selections from Team GMD for what we have read and recommend.

Dating back to the stone age, early man decorated cave walls with one of the earliest pigments known to man - Black.

Meet Pablo Narvaez, Team GMD's newest digital coordinator. Pablo is passionate about video games, artificial intelligence and karaoke.

You’d think that once stories of accidental poisoning became common tales, that consumers would stop wearing and using the poisonous colour, but this popular green was lucrative business and it wasn’t until 1895.

NFT stands for non-fungible tokens or in its simplest terms, can be thought of as a file or a digital asset.

In this current landscape of social media and online marketing, it has become increasingly important for businesses and organizations to present their brand messaging concisely.

When time is invested into producing themed, quarterly marketing pieces, the weight of creating a day-to-day supply of content can begin to lift.

Every business WANTS to be on the first page of Google … so it stands to reason everyone business should be investing in SEO … right?

In colour psychology, experts often speak of the emotional effects that colours have on those who perceive them. But what if colours have the power to influence beyond our mental state of mind, but our physical performance as well?

The name of the game when it comes to organic social content is brand awareness, but that doesn’t mean that you only have to talk about your brand.