Client Beware: Migrating to a New Provider

Often times a case study is built around showing dramatic improvement. This is a different kind of case study.


GMD’s Shop Local Recommendations

The lesson I am focussing on from 2020 is the significance of supporting our friends, family and neighbours by shopping local.


Westhills Case Study

The Westhills new home community in Victoria, B.C. is nestled along the shore of Langford Lake. The developer wanted to increase virtual new home tours and appointment bookings for live tours of the show home gallery. 


2020 Vision: A Digital Retrospective

To say that 2020 was unlike anything we have experienced in our lifetime would be an understatement.


The Art of Storytelling in Advertising

Storytelling is one of the most powerful ways of sharing information and knowledge as well as building stronger, meaningful connections.


RGD’s Design Thinkers 2020

This year’s Registered Graphic Designers (RGD) Design Thinkers conference explored how design thinking helps us adapt to a world that was knocked off its feet.


Instagram’s Mid-Life Crisis

New features, new interface, new content—Instagram has gone full force with a pretty major overhaul in the past few weeks. If you’re feeling like you don’t know your trusty old app the way you used to, never fear, we’re here to acquaint you with these changes.


The Power of Immersive Digital Storytelling

Recent developments in technology have provided tools that make us feel more connected. However, if we look at this phenomenon through a sociological lens, the essence of good communication has not changed very much.


Google Quality score

Quality Score And How To Improve It

Quality Score is Google’s rating system of the quality and relevance of keywords and ads. We can ensure we cover our bases by doing our best in improving our quality scores.


3 Keys to Succeed with Digital Fonts: PLUS An Insider Scoop

To really appreciate a font you need to know what makes a good digital typeface. So to welcome you into our world of decision making, here are some general things we consider before rightly landing on our favourite typefaces.


How To Make Your Social Media Presence Bloom

10 ways curating your social media presence is like taking care of plants


social media copywriting

The Importance of Research for Social Copy

Nowadays, it seems like everyone is on social media—scrolling through every post, browsing and leaving comments, fact-checking information and more.