Video content is a powerful tool that brands can use to spread their message on social media.

Google Academy for Ads offers a brand new certification program for sales people in digital advertising. This certification will help digital sales executives and managers demonstrate their proficiency in online advertising and sales.

It seems like only yesterday when I was led on a tour around the open concept office, designed with wood panelled ceilings and giant light orbs in the centre. The focus for the next eight weeks was to learn as much as possible...

The way people conduct their search online has evolved and they've quickly transformed into Supershoppers. Are you a Supershopper? Can you spot a Supershopper? Read on to learn where and how people are searching during this holiday season.

Social media ads have captured advertiser interest for the ability to reach and target like never before.

Have you ever wondered how Facebook knows what you were browsing by serving you some really relevant ads? You are not alone!

If you don't have your holiday marketing strategy figured out before we start hearing Michael Bublé's Christmas songs everywhere we go, that would be unacceptable.

With 9 days left to Halloween, I challenge you all to join in on our 9 day horror movie challenge. After all, it’s not really Halloween without a good scare!

Be afraid. Be very afraid....of missed opportunities. Stop ghosting on your campaign goals and start showing up with S.M.A.R.T. Objectives.

The importance of having Google Analytics and Google AdWords expertise has become more relevant as businesses are looking for ways to excel online.

One promise I made myself after graduating just over a year ago was that I never wanted to stop learning. In the digital world, we are always teaching ourselves about certain trends and how to do things better …. Always!

They say that we are addicted to mobile devices. Actually, we are addicted to content. Smart devices are simply the most efficient means for accessing this content – for now.