Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.

The productive and friendly community in the GMD workspace gave me the opportunity to communicate with different members of the team and broaden my horizons to a wide range of useful skills.

If you have been disconnected from the internet in the past 2 weeks, you may have missed one of the boldest marketing moves of 2018.

Aunt Leah’s Place needed to reach landlords with vacant units across the Lower Mainland. Glacier Media Digital implemented a cause marketing program and a fully integrated campaign to better communicate their message.

Are you a Trendsetter or an Adventurer? Our team recently developed an online quiz experience to create a fun and engaging micro-moment. We invite you to play and find out what type of travel personality you are.

FOMO: Fear of missing out. We've all been through it, and these movies should help ease the pain of not having plans this summer.

When it comes to campaign planning we start off with one question: what is the goal that we are hoping to accomplish through Facebook advertising? The reason why we ask this is so we can help accomplish these goals through the funnel.

Two weeks ago, our Social Squad stormed the Hootsuite Social Breakfast Vancouver at the Rosewood Hotel. Our team has learned so much from the event. Therefore, We have created a blog to share some of the key takeaways with you.

As consumers, we have choices. Online trends shape the way we think about our favourite brands and we look for alignment in a brand’s social values to mirror our own beliefs.

I went on a private gallery tour with a small group of Influencers that had a collective reach of 5.2 Million social media followers. It's the kind of reach that can swing open the golden gates of opportunity.

This blog post dives into the AdWords pricing model for TrueView ads, the detailed targeting options available for advertisers, integrated video campaigns with landing pages, and key metrics to look out for when your results come in.