My time as a GMD intern

The productive and friendly community in the GMD workspace gave me the opportunity to communicate with different members of the team and broaden my horizons to a wide range of useful skills.


IHOP’s Rebranding: Success or Failure?

If you have been disconnected from the internet in the past 2 weeks, you may have missed one of the boldest marketing moves of 2018.


Case Study: Aunt Leah’s

Aunt Leah’s Place needed to reach landlords with vacant units across the Lower Mainland. Glacier Media Digital implemented a cause marketing program and a fully integrated campaign to better communicate their message.


Pop quiz: What’s Your Traveler Type?

Are you a Trendsetter or an Adventurer? Our team recently developed an online quiz experience to create a fun and engaging micro-moment. We invite you to play and find out what type of travel personality you are.


5 Movies To Watch This Summer To Get Rid Of Your FOMO

FOMO: Fear of missing out. We've all been through it, and these movies should help ease the pain of not having plans this summer.


The funnel in Facebook advertising

When it comes to campaign planning we start off with one question: what is the goal that we are hoping to accomplish through Facebook advertising? The reason why we ask this is so we can help accomplish these goals through the funnel.


Hootsuite Social Breakfast Vancouver Takeaways

Two weeks ago, our Social Squad stormed the Hootsuite Social Breakfast Vancouver at the Rosewood Hotel. Our team has learned so much from the event. Therefore, We have created a blog to share some of the key takeaways with you.


Brand Values and Dollar Voting

As consumers, we have choices. Online trends shape the way we think about our favourite brands and we look for alignment in a brand’s social values to mirror our own beliefs.


A Day in the Life of an Influencer

I went on a private gallery tour with a small group of Influencers that had a collective reach of 5.2 Million social media followers. It's the kind of reach that can swing open the golden gates of opportunity.


Why TrueView Ads Might Be the Most Cost-Efficient Advertising Medium

This blog post dives into the AdWords pricing model for TrueView ads, the detailed targeting options available for advertisers, integrated video campaigns with landing pages, and key metrics to look out for when your results come in.


Romantic Comedies for Dummies

The premise was simple, over a 30-day period I watched one romantic comedy a day to see its effect on my physical and psychological wellbeing.


This is not the ‘Facebook Apocalypse’

Facebook is changing its algorithm - again.
With this blog, my intention is to be part of the solution and not shoot ideas down for failure.