This year, the Design Thinkers Vancouver Conference 2019 curated an impressive and diverse lineup of talented speakers across a range of industries, each bringing a unique perspective from their field.

We have curated our key takeaways from the conference to share with you because we believe sharing is caring.

If you could have pizza and beer with top agencies leaders, who would you want to hang out with and would you like to know their thoughts on the State of Marketing in 2019?

Say no more. The Vancouver Digital Project Managers made our dreams true this month when they hosted their 4th Annual Agency Leaders Summit, featuring a Team GMD member.

We are a third way into 2019 and so far the year is shaping up to be one of the most exciting years within the design world. We are certainly looking forward to using these elements to enhance our projects.

Does your client need social ads? Are they industry and service or product dependent? What should I do pre & post-sale? Read on to find out the 5 key points for selling social ads.

Last month, members from the digital team attended a Project Management Workshop in Vancouver. During this workshop, the Speaker, Nick Wilkinson, covered two central themes: managing projects (“stories”), and the people (“characters”) involved.

For the past century, watching the ball drop on New Year's Eve in Times Square has been a dazzling tradition in NYC. On New Year's Eve, our client campaign lit up the video billboards of Times Square. GMD is proud to have produced a video as part of the integrated True North Rockies campaign that will air to millions during the hours leading up to the ball-drop – peak viewing times.

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.

Watch this video which demonstrates the power of hyper-targeted online advertising and learn how to translate real-world activity by potential consumers into a successful digital campaign.

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.

Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.