Getting AMPed Up

Last year, Google launched Accelerated Mobile Pages (AMP), with the primary objective of significantly improving the performance of the mobile web. Read on to find out advantages and attributes of an AMP-ed page.

Glacier Digital

What Do Facebook and Google Ads Know About You?

Have you ever wondered how Facebook knows what you were browsing by serving you some really relevant ads? You are not alone!

Why you should become Google Analytics and Google AdWords Certified

The importance of having Google Analytics and Google AdWords expertise has become more relevant as businesses are looking for ways to excel online.

The Importance of UTM Tagging in Display Campaigns

UTM tagging allows you to categorize and monitor the different traffic sources coming to your landing pages and identify their origins.

Search Engine Marketing & What It Means For A Business

Adwords provides the opportunity to present ads the moment a user is searching for a client’s specific products or services.