What is Outstream Video?
Video advertising is a powerful and engaging tool for advertisers that brings products to life.
Forgot it’s Valentine’s Day?
According to Think with Google, Valentine's Day is the #2 holiday for last minute shopping! Searches for 'flowers near me' explode 2.6x and 'chocolates near me' by 4.1x.
This is not the ‘Facebook Apocalypse’
Facebook is changing its algorithm - again.
With this blog, my intention is to be part of the solution and not shoot ideas down for failure.
Getting AMPed Up
Last year, Google launched Accelerated Mobile Pages (AMP), with the primary objective of significantly improving the performance of the mobile web. Read on to find out advantages and attributes of an AMP-ed page.
5 Tips to Kick Start Your Digital Marketing for the Holidays
If you don't have your holiday marketing strategy figured out before we start hearing Michael Bublé's Christmas songs everywhere we go, that would be unacceptable.
Have You Been Ghosting on Your Campaign Goals?
Be afraid. Be very afraid....of missed opportunities. Stop ghosting on your campaign goals and start showing up with S.M.A.R.T. Objectives.
Become a Facebook expert for FREE
One promise I made myself after graduating just over a year ago was that I never wanted to stop learning. In the digital world, we are always teaching ourselves about certain trends and how to do things better …. Always!
How Awesome Is It That We Are Now Awesome?
There's been an exciting addition to the publication mix at Glacier Media. One of the heavyweights in the local blogosphere is now part of the Glacier family. Check it out.
True Story: Sponsored Content Increases Brand Exposure
They say that we are addicted to mobile devices. Actually, we are addicted to content. Smart devices are simply the most efficient means for accessing this content – for now.
Landing Pages vs. One-Page Websites
When a Landing Page morphs into a One-Page Website, the lack of CTA focus can result in low conversion in the campaign’s performance reports. So what's the difference?
One Message Three Delivery Methods
You’ve probably wondered why we don’t use the same content for Facebook, Instagram and Twitter. The reason is that there are different audiences on each of these channels.
Case Study: How we tripled the reach of a Facebook ad using data
It is getting harder to reach audiences on Facebook. So how can we guarantee audience reach?