Case Study: Aunt Leah’s

Aunt Leah’s Place needed to reach landlords with vacant units across the Lower Mainland. Glacier Media Digital implemented a cause marketing program and a fully integrated campaign to better communicate their message.

The funnel in Facebook advertising

When it comes to campaign planning we start off with one question: what is the goal that we are hoping to accomplish through Facebook advertising? The reason why we ask this is so we can help accomplish these goals through the funnel.

Is Your Website Built to Help Your Business?

The average person spends five hours a day online, which is why your business website needs to make a stellar first, second, and third impression.

Ad Fatigue: An Epidemic  

Like Google, advertisers are competing against space on Facebook. Without a strategy, so much of an advertiser’s ad spend budget can go to waste without optimizing and adjusting messages to get discovered.

Why Every Business Should be Using Insta Stories to Grow Their Following

Forget Instagram posts—today it’s all about the Insta Stories: images and videos taken within 24 hours, that disappear within 24 hours of posting. Here, six reasons you should make them part of your marketing plan.

How to Create Awesome Insta Stories to Promote Your Brand

Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).

What is Outstream Video?

Video advertising is a powerful and engaging tool for advertisers that brings products to life.

Forgot it’s Valentine’s Day?

According to Think with Google, Valentine's Day is the #2 holiday for last minute shopping! Searches for 'flowers near me' explode 2.6x and 'chocolates near me' by 4.1x.

This is not the ‘Facebook Apocalypse’

Facebook is changing its algorithm - again.
With this blog, my intention is to be part of the solution and not shoot ideas down for failure.

Getting AMPed Up

Last year, Google launched Accelerated Mobile Pages (AMP), with the primary objective of significantly improving the performance of the mobile web. Read on to find out advantages and attributes of an AMP-ed page.

5 Tips to Kick Start Your Digital Marketing for the Holidays

If you don't have your holiday marketing strategy figured out before we start hearing Michael Bublé's Christmas songs everywhere we go, that would be unacceptable.

Have You Been Ghosting on Your Campaign Goals?

Be afraid. Be very afraid....of missed opportunities. Stop ghosting on your campaign goals and start showing up with S.M.A.R.T. Objectives.