Be afraid. Be very afraid....of missed opportunities. Stop ghosting on your campaign goals and start showing up with S.M.A.R.T. Objectives.

One promise I made myself after graduating just over a year ago was that I never wanted to stop learning. In the digital world, we are always teaching ourselves about certain trends and how to do things better …. Always!

There's been an exciting addition to the publication mix at Glacier Media. One of the heavyweights in the local blogosphere is now part of the Glacier family. Check it out.

They say that we are addicted to mobile devices. Actually, we are addicted to content. Smart devices are simply the most efficient means for accessing this content – for now.

When a Landing Page morphs into a One-Page Website, the lack of CTA focus can result in low conversion in the campaign’s performance reports. So what's the difference?

You’ve probably wondered why we don’t use the same content for Facebook, Instagram and Twitter. The reason is that there are different audiences on each of these channels.

It is getting harder to reach audiences on Facebook. So how can we guarantee audience reach?

Provide the most relevant user experience by combining a programmatic display ad with a landing page to secure a high conversion rate.

Behind every landing page conversion is a prospective customer waiting to be persuaded.

Facebook ads can be overwhelming if you don’t know what to measure.

Innovation is expanding products faster than many of us are using them.

Adwords provides the opportunity to present ads the moment a user is searching for a client’s specific products or services.