In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.

Every customer travels through the Digital Funnel, whether they know it or not. We all move at our own pace, but no matter the product or service, we move from an awareness phase (top of the funnel), to a consideration phase (middle of the funnel), and finally to a conversion phase (bottom of the funnel). Why does this matter?

If you have been disconnected from the internet in the past 2 weeks, you may have missed one of the boldest marketing moves of 2018.

Aunt Leah’s Place needed to reach landlords with vacant units across the Lower Mainland. Glacier Media Digital implemented a cause marketing program and a fully integrated campaign to better communicate their message.

When it comes to campaign planning we start off with one question: what is the goal that we are hoping to accomplish through Facebook advertising? The reason why we ask this is so we can help accomplish these goals through the funnel.

The average person spends five hours a day online, which is why your business website needs to make a stellar first, second, and third impression.

Like Google, advertisers are competing against space on Facebook. Without a strategy, so much of an advertiser’s ad spend budget can go to waste without optimizing and adjusting messages to get discovered.

Forget Instagram posts—today it’s all about the Insta Stories: images and videos taken within 24 hours, that disappear within 24 hours of posting. Here, six reasons you should make them part of your marketing plan.

Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).

Video advertising is a powerful and engaging tool for advertisers that brings products to life.

According to Think with Google, Valentine's Day is the #2 holiday for last minute shopping! Searches for 'flowers near me' explode 2.6x and 'chocolates near me' by 4.1x.

Facebook is changing its algorithm - again.
With this blog, my intention is to be part of the solution and not shoot ideas down for failure.