Become a Facebook expert for FREE
One promise I made myself after graduating just over a year ago was that I never wanted to stop learning. In the digital world, we are always teaching ourselves about certain trends and how to do things better …. Always!
How Awesome Is It That We Are Now Awesome?
There's been an exciting addition to the publication mix at Glacier Media. One of the heavyweights in the local blogosphere is now part of the Glacier family. Check it out.
True Story: Sponsored Content Increases Brand Exposure
They say that we are addicted to mobile devices. Actually, we are addicted to content. Smart devices are simply the most efficient means for accessing this content – for now.
Landing Pages vs. One-Page Websites
When a Landing Page morphs into a One-Page Website, the lack of CTA focus can result in low conversion in the campaign’s performance reports. So what's the difference?
One Message Three Delivery Methods
You’ve probably wondered why we don’t use the same content for Facebook, Instagram and Twitter. The reason is that there are different audiences on each of these channels.
Case Study: How we tripled the reach of a Facebook ad using data
It is getting harder to reach audiences on Facebook. So how can we guarantee audience reach?
How a Landing Page Improves Programmatic Performance
Provide the most relevant user experience by combining a programmatic display ad with a landing page to secure a high conversion rate.
Case Study: Hunters Garden Centre
Behind every landing page conversion is a prospective customer waiting to be persuaded.
Digital Trends We’re Watching
Innovation is expanding products faster than many of us are using them.
Search Engine Marketing & What It Means For A Business
Adwords provides the opportunity to present ads the moment a user is searching for a client’s specific products or services.