The Holiday season is underway. What better opportunity is there for your business to generate online sales than Black Friday and Cyber Monday? If you want to be ready for this year’s biggest shopping weekend, now is the time to start planning.

As Social Ads Strategists, we often get asked what the difference between a campaign, ad set or an ad is. We use these terms every day without realizing that outside of Facebook's Ads Manager, they could be used interchangeably, and that creates confusion in the minds of other stakeholders we work with. Every Facebook campaign we create consists of 3 parts: a campaign, ad set and an ad. All these parts are necessary for your ads to run the way you want them to, and reach the right people.

The AMA (Ask Me Anything) social with Chris Do felt like we were a bunch of junior siblings getting a warmly personalized coaching session from our most accomplished big brother.

Creative is what encourages people through the brand awareness and engagement phase to ultimately convert.

Rapid developments in Artificial Intelligence, offshore outsourcing, and automation are changing the future employment landscape. Your best defence is to develop your emotional intellect.

With targeted social media advertising receiving so much glory, many clients are beginning to question the place that organic has in a digital marketing strategy.

Last month, members from the digital team attended a Project Management Workshop in Vancouver. During this workshop, the Speaker, Nick Wilkinson, covered two central themes: managing projects (“stories”), and the people (“characters”) involved.

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.

Design trends come and go, but the well-conceived design is timeless. Join UX/ UI Designer Samantha Matheson for a look at what's so hot right now.

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.

Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.