Design Thinking for 2020

Design thinking is a process that asks us to use solutions-based thinking instead of problem-based thinking. How is it different? Rather than looking at obstacles, we examine the ways around them.

6 awesome podcasts that every creative professional should listen

If creativity is your thing and podcasts are your way, the following list might be a life-changer for you.

Case Study: Habitat for Humanity Kamloops charity raffle campaign

Habitat for Humanity asked Glacier Media Digital to help promote and sell tickets for a raffle, in which entrants could win a classic 1968 Camaro SS restored by the History Channel’s Rust Brothers.

Website Security

Security must haves for your website

Whether your website is brand new or an old stand-by that you have had for years it is extremely important that it is secure from possible attacks. In this article we outline some security methods that can prevent your site from being hacked.

Ten Step Guide to prepare your e-commerce site for Black Friday & Cyber Monday

The Holiday season is underway. What better opportunity is there for your business to generate online sales than Black Friday and Cyber Monday? If you want to be ready for this year’s biggest shopping weekend, now is the time to start planning.

Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a campaign, ad set or an ad is. We use these terms every day without realizing that outside of Facebook's Ads Manager, they could be used interchangeably, and that creates confusion in the minds of other stakeholders we work with. Every Facebook campaign we create consists of 3 parts: a campaign, ad set and an ad. All these parts are necessary for your ads to run the way you want them to, and reach the right people.

Lessons from Chris Do

The AMA (Ask Me Anything) social with Chris Do felt like we were a bunch of junior siblings getting a warmly personalized coaching session from our most accomplished big brother.

The Importance of Good Creative and Its Impact on Conversions

Creative is what encourages people through the brand awareness and engagement phase to ultimately convert.

Emotional Intelligence and Your Career Path

Rapid developments in Artificial Intelligence, offshore outsourcing, and automation are changing the future employment landscape. Your best defence is to develop your emotional intellect.

The Importance of Investing in a Strong Organic Social Media Presence

With targeted social media advertising receiving so much glory, many clients are beginning to question the place that organic has in a digital marketing strategy.

Project Management 101

Last month, members from the digital team attended a Project Management Workshop in Vancouver. During this workshop, the Speaker, Nick Wilkinson, covered two central themes: managing projects (“stories”), and the people (“characters”) involved.

GMD Digital Marketing Trends

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.