Two weeks ago, our Social Squad stormed the Hootsuite Social Breakfast Vancouver at the Rosewood Hotel. Our team has learned so much from the event. Therefore, We have created a blog to share some of the key takeaways with you.

Like Google, advertisers are competing against space on Facebook. Without a strategy, so much of an advertiser’s ad spend budget can go to waste without optimizing and adjusting messages to get discovered.

Waking up to a happy little surprise story from Insta Tuesday morning – Canada is finally on the in-app shopping bandwagon! Say goodbye to the wild goose-chase of actually shopping a product you fell in love with on your feed.

I went on a private gallery tour with a small group of Influencers that had a collective reach of 5.2 Million social media followers. It's the kind of reach that can swing open the golden gates of opportunity.

As digital marketers, we should be responsible for the quality, fairness and objectivity in our own work. If we start a movement to have compassion and empathy in our work, we can encourage other people to do the same too.

This blog post dives into the AdWords pricing model for TrueView ads, the detailed targeting options available for advertisers, integrated video campaigns with landing pages, and key metrics to look out for when your results come in.

Have you ever found yourself sucked deep into a Facebook video, finally coming up for air and wondering, “Where did the last three hours of my life go?”. With Facebook rolling out the autoplay feature in 2015, it’s been all about video ever since.

The premise was simple, over a 30-day period I watched one romantic comedy a day to see its effect on my physical and psychological wellbeing.

Facebook is changing its algorithm - again.
With this blog, my intention is to be part of the solution and not shoot ideas down for failure.

Video content is a powerful tool that brands can use to spread their message on social media.

More than ever, people were expressing themselves on social media through EMOJIS! 😘😆😱

There’s more to the disappearing 15-second video and photo at the top of your Instagram screen than you may think. More than 200 million people are taking advantage of Instagram’s Story features each day. Here is how you can too!