You may have already decided to incorporate video into your marketing strategy, but might not know where to start or what type of video you need to benefit you and your business.

Ever since the birth of smartphones, YouTube, and social media platforms, it should be no surprise to anyone that video has been steadily on the rise. In fact, mobile video consumption rises by 100% every year and it is expected that by 2021, video will make up 82% of internet traffic. It consistently proves to be one of the most effective visual marketing tools out there.

For the month of April, painPRO wanted to get more people to complete a booking online. Read on to learn how we made a two-part funnel and generated 52 purchases in a month.

We took a moment to do a roundup of photography projects to showcase some of our in-house photography talent. Have a look and let us know what you think!

"I’m already doing Facebook advertising.”

We hear this response frequently when talking to clients. But nine times out of ten they aren’t doing paid social — they’re boosting posts.

When given the opportunity to attend Canada’s largest social media conference, what else could we do but double tap, pack our bags and head over to Victoria to rub shoulders with elite industry leaders (including our very own Times Colonist team)?

With targeted social media advertising receiving so much glory, many clients are beginning to question the place that organic has in a digital marketing strategy.

What big change was made to Pro-Social Media Management?

The Basic Social Advertising management fee is now included with ‘Social Pro’, and say goodbye to 20% of ad spend charged (we can hear clients cheering from here).

Does your client need social ads? Are they industry and service or product dependent? What should I do pre & post-sale? Read on to find out the 5 key points for selling social ads.

Are you a Trendsetter or an Adventurer? Our team recently developed an online quiz experience to create a fun and engaging micro-moment. We invite you to play and find out what type of travel personality you are.

FOMO: Fear of missing out. We've all been through it, and these movies should help ease the pain of not having plans this summer.

When it comes to campaign planning we start off with one question: what is the goal that we are hoping to accomplish through Facebook advertising? The reason why we ask this is so we can help accomplish these goals through the funnel.