Video marketing & SEM

The Role of Video Ads in SEM: Maximizing Impact in Search Engine Marketing

Search engine marketing (SEM) is a crucial strategy for driving traffic, generating leads, and boosting conversions. While traditional text-based ads have been the cornerstone of SEM, video ads are becoming increasingly important for brands looking to stand out and make a lasting impression. This blog explores the role of video ads in SEM and how they can elevate your marketing efforts.


Video marketing

The Power of Video Marketing: Why It’s Essential for Your Brand’s Success

Video marketing has become one of the most powerful tools for businesses to connect with their audience. Whether you're a small startup or an established brand, integrating video into your marketing strategy is no longer optional—it’s essential. In this blog, we'll explore why video marketing is so powerful and how it can drive success for your brand.


Design with Empathy

Ever wondered why some products just seem to 'get' you? They feel like they were made just for you, anticipating your needs and making your life easier. Well, that's the magic of empathetic design. It's like a secret handshake between creators and users, leading to amazing, authentic experiences.


Truth and Reconciliation in Corporate Marketing

There is no one way to navigate the landscape of reconciliation as an individual, let alone as a business, but it’s important to learn and take action.


AI in digital marketing, part 2

With the advent of Artificial Intelligence, perhaps the first question on everyone’s mind is how will AI affect my industry?


AI in Digital Marketing, Part 1

With the advent of Artificial Intelligence, perhaps the first question on everyone’s mind is how will AI affect my industry?


Channel Vancouver Island fashion with brands like The Dancing Lily and Arc'teryx

Case Study: ‘Dress like you live here: fashion that delivers the Vancouver Island vibe’

These five retailers have everything you need to shop West Coast fashion trends to ensure you fit in on Vancouver Island, British Columbia


Looker Data Studio Dashboards

Looker Data Studio is a powerful business intelligence platform that enables sales representatives to retrieve reports themselves, enabling them to present data to clients in a visually appealing manner.


Father’s Day Contests

Glacier Media Digital Father's Day contests bring our community closer together.


What is good design: Part 5

For this last installment of "What is good design" we examine the final 2 principles: good design is long-lasting and environmentally-friendly.


Digital Marketing: Explain Like I’m 5 (ELI5)

You’ve been told that your business needs “digital marketing” services such as organic social media, Google ads, search engine optimization, etc. But what the heck are those things, and why do you need them??


Solutions for Small Businesses

We offer solutions for every business, from small and local to national enterprises.