Effective audience targeting is crucial for maximizing the impact of your social media ads. Advanced targeting techniques allow you to refine your audience selection, ensuring that your ads reach the most relevant users. Here’s a guide to some advanced targeting techniques that can help you connect with the right audience and improve your ad performance.

Search engine marketing (SEM) is a crucial strategy for driving traffic, generating leads, and boosting conversions. While traditional text-based ads have been the cornerstone of SEM, video ads are becoming increasingly important for brands looking to stand out and make a lasting impression. This blog explores the role of video ads in SEM and how they can elevate your marketing efforts.

Video marketing has become one of the most powerful tools for businesses to connect with their audience. Whether you're a small startup or an established brand, integrating video into your marketing strategy is no longer optional—it’s essential. In this blog, we'll explore why video marketing is so powerful and how it can drive success for your brand.

In the ever-evolving realm of digital marketing, two strategies stand out as cornerstones for boosting online visibility and driving traffic: Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While both SEM and SEO aim to improve a website's visibility in search engine results pages (SERPs), they operate on different principles and offer distinct advantages. In this blog, we'll explore the differences between SEM and SEO, and when to strategically deploy each to achieve your marketing objectives.

In a world where every business is vying for attention, navigating the complexities of social media can feel like an uphill battle.

Some view AI as an impressive and innovative solution for increasing efficiency, identifying trends and adjusting to algorithms. Others view it as a step towards becoming overly reliant on technology and as the catalyst for the downfall of creativity. 

As a digital design agency, we are forward-thinking and constantly looking to see what's next in our industry. What tools will be becoming available to improve our work-flow and efficiency? And in this article... What design trends will we be seeing in the future?

In the competitive landscape of small to medium-sized businesses (SMBs), finding innovative and cost-effective marketing strategies is crucial for growth and success.

This case study indicates the importance of content marketing and its ability to drive significant positive results for small local businesses.

The British Columbia Addiction Recovery Association (BCARA) serves as a collective voice of providers and other experts in responding to the opioid crisis.

Here at GMD, we have everything you need in order to drive your target market through the funnel and capitalize on the coming holiday season with a powerful roster of the most requested and efficient digital marketing products out there. 

There's no denying that we’re living in a digital era. One of the most effective methods for utilizing enhanced connectivity is through sponsored content.