Why video, you ask? Let’s look at some statistics.

Ever since the birth of smartphones, YouTube, and social media platforms, it should be no surprise to anyone that video has been steadily on the rise. In fact, mobile video consumption rises by 100% every year (Insivia) and it is expected that by 2021, video will make up 82% of internet traffic (Cisco). It consistently proves to be one of the most effective visual marketing tools out there. 

Incorporating video into your marketing strategy is extremely vital, and it’s not just us who think so. In the Demand Metric’s report ‘The State of Video Marketing 2018’, 83% of respondents believe that video is increasing in importance. They have the ability to condense large amounts of information into a small, easy-to-consume, and highly shareable package.

Here are a few reasons why you should consider video for your business needs.

Video = Better Reach
Our brains are naturally drawn to and are captivated by noise and movement. When it comes to social media, posts that include video have 48% more views (HubSpot) and social video generates 1200% more shares than text and image content combined (G2 Crowd).

Video Humanizes Your Brand
By incorporating video into your marketing strategy, you’ll create a sense of transparency and trust among your audience. This is especially so, with the recent introduction of Facebook Live and Instagram Stories. Up close and personal, it offers an intimate glimpse into your business and how it all works. By 2021, live video will account for 13% of internet traffic (Cisco).

Video Increases Conversion Rates
Video is a powerful conversion tool. Including a video on your website or landing page, for example, keeps people on your site for close to two minutes longer, and can boost your conversion rate by up to 80% (Unbounce). 90% of consumers claim videos help influence their purchasing decisions (Social Media Today).

Video Can Improve SEO
It is estimated that video will make up over 80% of all internet traffic by 2021 (Cisco). Having videos on your website and various platforms can be beneficial for your SEO because videos are viewed as high-quality content, as long as they’re properly optimized.

and finally…

Video Helps You Stay Competitive
Each day, the world spends roughly one billion hours watching YouTube videos. With rising trends in video marketing, how can you stand out? Consider using humour and emotion to enhance engagement and retention. Humans tend to remember things that trigger an emotional reaction. Also, think about how sound elevates your video. In fact, the audio components are just as important as the visuals in a video. Lastly, explore different types of videos aside from your typical company culture “about us” brand video. While these types of videos can be very successful, there are many other kinds that are just as effective, such as product demonstration, sale or event announcement, animated explainer, or behind the scenes. 

We’ll get more into the different types of marketing videos in Part 2 of Video in Marketing.