Colour Story: Tiffany Blue

Tiffany&Co.’s identity is instantly recognizable solely by its colour without any other brand elements – an enviable mindshare position among the world’s most influential brands.


Colour Story: The Blackest Black

Dating back to the stone age, early man decorated cave walls with one of the earliest pigments known to man - Black.


Colour Story: Scheele’s Green

You’d think that once stories of accidental poisoning became common tales, that consumers would stop wearing and using the poisonous colour, but this popular green was lucrative business and it wasn’t until 1895.


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How Brand Standards Benefit Businesses

In this current landscape of social media and online marketing, it has become increasingly important for businesses and organizations to present their brand messaging concisely.


Colour Story: Baker-Miller Pink

In colour psychology, experts often speak of the emotional effects that colours have on those who perceive them. But what if colours have the power to influence beyond our mental state of mind, but our physical performance as well?


Colour Story: Coca-Cola Red

Today in brand colour theory, red is often said to increase our heart rate and evoke strong emotions such as excitement and passion. How much of that modern theory is influenced by Coca-Cola’s brand history?


Top 5 Web Design Trends 2021

Art and design are cyclical, and the speed at which styles come and go is even more impressive when it comes to the online environment. Based on some research and observations we came up with a shortlist of some of the trends that represent an interesting moment of Web Design.


RGD’s Design Thinkers 2020

This year’s Registered Graphic Designers (RGD) Design Thinkers conference explored how design thinking helps us adapt to a world that was knocked off its feet.


The Power of Immersive Digital Storytelling

Recent developments in technology have provided tools that make us feel more connected. However, if we look at this phenomenon through a sociological lens, the essence of good communication has not changed very much.


3 Keys to Succeed with Digital Fonts: PLUS An Insider Scoop

To really appreciate a font you need to know what makes a good digital typeface. So to welcome you into our world of decision making, here are some general things we consider before rightly landing on our favourite typefaces.


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Protecting Your Project Budget from Scope Creep

Scope creep is a risk, which can cause some undesirable outcomes such as going over budget, missed deadlines, team burnout, and stakeholder dissatisfaction – to name a few.


GMD Nearcation: More Places To Enjoy This Summer

Looking for a Nearcation? GMD's got your back. Check out this list of staff recommendations to inspire your next local getaway.