Westhills Case Study

The Westhills new home community in Victoria, B.C. is nestled along the shore of Langford Lake. The developer wanted to increase virtual new home tours and appointment bookings for live tours of the show home gallery. 


2020 Vision: A Digital Retrospective

To say that 2020 was unlike anything we have experienced in our lifetime would be an understatement.


The Art of Storytelling in Advertising

Storytelling is one of the most powerful ways of sharing information and knowledge as well as building stronger, meaningful connections.


The Power of Immersive Digital Storytelling

Recent developments in technology have provided tools that make us feel more connected. However, if we look at this phenomenon through a sociological lens, the essence of good communication has not changed very much.


Traditional and Digital Tactics in Political Marketing

Political parties lean into traditional marketing strategy to align with voter emotions, use market research to craft messages appealing to voter ideologies, and increasingly rely on digital marketing tactics to connect with the undecided in real-time.


Are QR Codes Still Relevant?

If you drew a line to represent the adoption curve for QR codes it would look like a very short roller coaster or the back of a Bactrian two-hump camel. Basically, it's been a wild, bumpy ride.


man creeping

Protecting Your Project Budget from Scope Creep

Scope creep is a risk, which can cause some undesirable outcomes such as going over budget, missed deadlines, team burnout, and stakeholder dissatisfaction – to name a few.


gmd branded rockstar cleaner man

Clean up Your Website Content like a Rockstar

Having the ability to see the bright side of things sometimes requires resilience and detachment. During trying times like these, seeking new opportunities is almost like a mandatory modus operandi. 


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control ownership of the Business Manager. But what is Facebook's Business Manager? What is the difference between a Facebook Business Manager and a Facebook Business Page? If you ever asked any of these questions, read on.


Personalization can bring results for sponsored content

Internet users no longer want to see the same content everywhere. Instead, they’re looking for something unique, fresh, and relevant to them.


What is Sponsored Content?

Sponsored content is a form of native advertising paid for by an advertiser but crafted and shared by a publisher. The publisher will already have a healthy list of subscribers, making it easier for the advertiser to reach new audiences and convert leads.


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of products and services on secure platforms online. As we re-enter our localities and approach a new normal, businesses that haven’t set up their stores on eCommerce platforms should consider making the investment in this branch of their business.