Facebook Advertising 2018 Recap

As 2018 is coming to a close, let's do a recap on some key stats and milestone Facebook Advertising has accomplished this year.

3 Holiday Marketing Traditions from Top Brands

Although our days are shorter in winter months, early sunsets bring about twinkling lights, hot cocoa by warm fireplaces, and holiday music everywhere we go. Christmas is definitely in the air now. Here are some holiday marketing traditions from 3 top brands.

GMD Digital Marketing Trends

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.

A Decent Proposal: Love and Geo-Fencing

Watch this video which demonstrates the power of hyper-targeted online advertising and learn how to translate real-world activity by potential consumers into a successful digital campaign.

The Funnel x Case Study #4

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.

The Funnel x Case Study #3

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.

The Funnel x Case Study #2

Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.

The Funnel – A Case Study

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.


Unbounce CTA Conference August 27-29

The marketing event of the summer is here. The Unbounce CTAConf is carefully crafted to teach you informative, actionable marketing tactics you can actually use when you get back to the office. The conference and workshops take place August 27-29 at the Queen Elizabeth Theatre in Vancouver.

How we increased online sales by 600% for this local business using Facebook ads

Facebook makes placing ads seemingly easy for the average user. Sure, boosting a post can get you a higher reach and can be a great way to be noticed quickly, but it doesn’t implement a solid strategy in your sales funnel. Paid social needs to have a strategy behind it or else it is money wasted.

My time as a GMD intern

The productive and friendly community in the GMD workspace gave me the opportunity to communicate with different members of the team and broaden my horizons to a wide range of useful skills.

IHOP’s Rebranding: Success or Failure?

If you have been disconnected from the internet in the past 2 weeks, you may have missed one of the boldest marketing moves of 2018.