Traditional and Digital Tactics in Political Marketing

Political parties lean into traditional marketing strategy to align with voter emotions, use market research to craft messages appealing to voter ideologies, and increasingly rely on digital marketing tactics to connect with the undecided in real-time.


Are QR Codes Still Relevant?

If you drew a line to represent the adoption curve for QR codes it would look like a very short roller coaster or the back of a Bactrian two-hump camel. Basically, it's been a wild, bumpy ride.


man creeping

Protecting Your Project Budget from Scope Creep

Scope creep is a risk, which can cause some undesirable outcomes such as going over budget, missed deadlines, team burnout, and stakeholder dissatisfaction – to name a few.


gmd branded rockstar cleaner man

Clean up Your Website Content like a Rockstar

Having the ability to see the bright side of things sometimes requires resilience and detachment. During trying times like these, seeking new opportunities is almost like a mandatory modus operandi. 


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control ownership of the Business Manager. But what is Facebook's Business Manager? What is the difference between a Facebook Business Manager and a Facebook Business Page? If you ever asked any of these questions, read on.


Personalization can bring results for sponsored content

Internet users no longer want to see the same content everywhere. Instead, they’re looking for something unique, fresh, and relevant to them.


What is Sponsored Content?

Sponsored content is a form of native advertising paid for by an advertiser but crafted and shared by a publisher. The publisher will already have a healthy list of subscribers, making it easier for the advertiser to reach new audiences and convert leads.


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of products and services on secure platforms online. As we re-enter our localities and approach a new normal, businesses that haven’t set up their stores on eCommerce platforms should consider making the investment in this branch of their business.


Why do we do what we do?

Having the ability to see the bright side of things sometimes requires resilience and detachment. During trying times like these, seeking new opportunities is almost like a mandatory modus operandi. 


Three Bullet Thursday

The goal of Three Bullet Thursday is to quickly shed a dim light on some of the newness around us, so we can smother pesky fires before they have a chance to ignite.


Post-Crisis Media Planning Broadcast

How can businesses reach customers in an economic downturn and when regular channels of commerce have been turned around?


Interactive Listicles

Imagine a listicle enhanced with light interaction, Yup. It's a real thing that we have been developing at GMD.