B.C. Highland Games Case Study

The 38th annual British Columbia Highland Games, ScotFestBC, returned to Lafarge Lake Park in Coquitlam on September 3rd and 4th, 2021. 


Data Science and Visualization for Programmatic Advertising Data

We are in the process of learning from the data that we get from various channels in order to outperform previous endeavours.


Big Data Concept with icons

The 5 V’s of Big Data and GMD

Big Data is not a thing of the future, and here at GMD, we love data! Digital marketing and data science are a match made in heaven.


Our Favourite Podcasts

If you're on the lookout for a new podcast, Team GMD has your back. Check out these recommendations.


Case Study: Custom Audience for Windsor Plywood

Windsor Plywood specializes in providing hard-to-source interior and exterior home finishing products and needed to reach a custom audience.


How Powerful is Programmatic Retargeting?

Retargeting is extremely effective, and even more so when used alongside our other digital solutions like video, social media and content marketing, to create an encompassing marketing strategy.


video game pong

The First Video Game TV Commercial

Do you know why you ended up being a candy stacking combo junkie like me? The answer is a solid marketing strategy. And, the angular stone of classic video game marketing strategies is a television ad.


Five Ws Of NFTs

NFT stands for non-fungible tokens or in its simplest terms, can be thought of as a file or a digital asset.


Blog Brand Standards-Benefits-hero – 2

How Brand Standards Benefit Businesses

In this current landscape of social media and online marketing, it has become increasingly important for businesses and organizations to present their brand messaging concisely.


Streamline content creation using the hero-hub-hygiene strategy

When time is invested into producing themed, quarterly marketing pieces, the weight of creating a day-to-day supply of content can begin to lift.


e-commerce

8 Steps To Start An Online Store In Canada (+$7,500 BC Government Grant)

If you’re interested in getting started on an online store and want to build yourself up in the world of e-commerce starting from scratch may feel daunting.


Habitat For Humanity Case Study

Habitat for Humanity's marketing plan for their 2020 car raffle was to run another campaign with GMD managing the digital efforts.