Blog Brand Standards-Benefits-hero – 2

How Brand Standards Benefit Businesses

In this current landscape of social media and online marketing, it has become increasingly important for businesses and organizations to present their brand messaging concisely.


Streamline content creation using the hero-hub-hygiene strategy

When time is invested into producing themed, quarterly marketing pieces, the weight of creating a day-to-day supply of content can begin to lift.


e-commerce

8 Steps To Start An Online Store In Canada (+$7,500 BC Government Grant)

If you’re interested in getting started on an online store and want to build yourself up in the world of e-commerce starting from scratch may feel daunting.


Habitat For Humanity Case Study

Habitat for Humanity's marketing plan for their 2020 car raffle was to run another campaign with GMD managing the digital efforts.


Google Shopping Ads

 We will look into the benefits of running Google shopping ads and how it allows companies with great products to gain visibility online and compete with e-commerce and online retailers.


GMD Values Wheel

GMD Values Wheel

Our values are the guiding principles which help to shape our beliefs and our actions.


Westhills Case Study

The Westhills new home community in Victoria, B.C. is nestled along the shore of Langford Lake. The developer wanted to increase virtual new home tours and appointment bookings for live tours of the show home gallery. 


2020 Vision: A Digital Retrospective

To say that 2020 was unlike anything we have experienced in our lifetime would be an understatement.


The Art of Storytelling in Advertising

Storytelling is one of the most powerful ways of sharing information and knowledge as well as building stronger, meaningful connections.


The Power of Immersive Digital Storytelling

Recent developments in technology have provided tools that make us feel more connected. However, if we look at this phenomenon through a sociological lens, the essence of good communication has not changed very much.


Traditional and Digital Tactics in Political Marketing

Political parties lean into traditional marketing strategy to align with voter emotions, use market research to craft messages appealing to voter ideologies, and increasingly rely on digital marketing tactics to connect with the undecided in real-time.


Are QR Codes Still Relevant?

If you drew a line to represent the adoption curve for QR codes it would look like a very short roller coaster or the back of a Bactrian two-hump camel. Basically, it's been a wild, bumpy ride.