SEM vs. SEO, Understanding the Difference and When to Use Each

In the ever-evolving realm of digital marketing, two strategies stand out as cornerstones for boosting online visibility and driving traffic: Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While both SEM and SEO aim to improve a website's visibility in search engine results pages (SERPs), they operate on different principles and offer distinct advantages. In this blog, we'll explore the differences between SEM and SEO, and when to strategically deploy each to achieve your marketing objectives.

Do Something Great, Clark Tibbs

GMD’s Social Summaries: Creative Pulse Event

In a world where every business is vying for attention, navigating the complexities of social media can feel like an uphill battle.

artificial intelligence chatgpt

How to use AI to create strong and compelling content

Some view AI as an impressive and innovative solution for increasing efficiency, identifying trends and adjusting to algorithms. Others view it as a step towards becoming overly reliant on technology and as the catalyst for the downfall of creativity. 

2024 Design Trends

As a digital design agency, we are forward-thinking and constantly looking to see what's next in our industry. What tools will be becoming available to improve our work-flow and efficiency? And in this article... What design trends will we be seeing in the future?

Boosting Business Success: The Power of Sweepstakes Contests

In the competitive landscape of small to medium-sized businesses (SMBs), finding innovative and cost-effective marketing strategies is crucial for growth and success.

Case Study: Victoria Olive Oil

This case study indicates the importance of content marketing and its ability to drive significant positive results for small local businesses.


Designing the Voice of Addiction Recovery Services in British Columbia

The British Columbia Addiction Recovery Association (BCARA) serves as a collective voice of providers and other experts in responding to the opioid crisis.

Girls carrying shopping bags

Your Guide to a Holiday Marketing Strategy

Here at GMD, we have everything you need in order to drive your target market through the funnel and capitalize on the coming holiday season with a powerful roster of the most requested and efficient digital marketing products out there. 

Friends standing in queue and ordering takeaway dishes from man in apron working in food truck in summer in park

How sponsored content helps your business grow and succeed

There's no denying that we’re living in a digital era. One of the most effective methods for utilizing enhanced connectivity is through sponsored content. 

mariachi vargas de tecalitlán

Case Study: Mariachi Vargas de Tecalitlán

The world’s greatest Mariachi group brought their 125th-anniversary tour to Vancouver.
Learn how we promoted this special event.

What is DOOH, and how can you use it in your marketing communications?

If you’ve ever wandered past a mall’s digital directory, driven past a huge digital billboard next to a highway, or waited next to a screen at a bus shelter - you’ve likely encountered digital out-of-home (DOOH) ads.

Sagi Haviv - 2022 Design Thinkers Vancouver

Recap: Design Thinkers 2022 with Sagi Haviv

Creating successful branding projects requires a dedication to balancing alignment and differentiation. What does this mean in the context of brand identity design?