Emotional Intelligence and Your Career Path

Rapid developments in Artificial Intelligence, offshore outsourcing, and automation are changing the future employment landscape. Your best defence is to develop your emotional intellect.


The Importance of Investing in a Strong Organic Social Media Presence

With targeted social media advertising receiving so much glory, many clients are beginning to question the place that organic has in a digital marketing strategy.


Project Management 101

Last month, members from the digital team attended a Project Management Workshop in Vancouver. During this workshop, the Speaker, Nick Wilkinson, covered two central themes: managing projects (“stories”), and the people (“characters”) involved.


GMD Digital Marketing Trends

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.


The Funnel x Case Study #4

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.


5 Digital Design Trends We Actually Use

Design trends come and go, but the well-conceived design is timeless. Join UX/ UI Designer Samantha Matheson for a look at what's so hot right now.


The Funnel x Case Study #3

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.


The Funnel x Case Study #2

Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.


The Funnel – A Case Study

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.


The Funnel Introduction

Every customer travels through the Digital Funnel, whether they know it or not. We all move at our own pace, but no matter the product or service, we move from an awareness phase (top of the funnel), to a consideration phase (middle of the funnel), and finally to a conversion phase (bottom of the funnel). Why does this matter?


IHOP’s Rebranding: Success or Failure?

If you have been disconnected from the internet in the past 2 weeks, you may have missed one of the boldest marketing moves of 2018.


Case Study: Aunt Leah’s

Aunt Leah’s Place needed to reach landlords with vacant units across the Lower Mainland. Glacier Media Digital implemented a cause marketing program and a fully integrated campaign to better communicate their message.