Social media ads have captured advertiser interest for the ability to reach and target like never before.

Have you ever wondered how Facebook knows what you were browsing by serving you some really relevant ads? You are not alone!

With 9 days left to Halloween, I challenge you all to join in on our 9 day horror movie challenge. After all, it’s not really Halloween without a good scare!

One promise I made myself after graduating just over a year ago was that I never wanted to stop learning. In the digital world, we are always teaching ourselves about certain trends and how to do things better …. Always!

There's been an exciting addition to the publication mix at Glacier Media. One of the heavyweights in the local blogosphere is now part of the Glacier family. Check it out.

In 2004, after living and working in L.A for many years, Bob Kronbauer returned to Vancouver where the turn-of-phrase “No-fun-city” had become a thing. Now he tells us how the Vancouver is Awesome brand was born.

You’ve probably wondered why we don’t use the same content for Facebook, Instagram and Twitter. The reason is that there are different audiences on each of these channels.

It is getting harder to reach audiences on Facebook. So how can we guarantee audience reach?

Facebook ads can be overwhelming if you don’t know what to measure.

On a weekend trip, I took a snapshot that garnered over 30,000 social engagements on Facebook.