Does your client need social ads? Are they industry and service or product dependent? What should I do pre & post-sale? Read on to find out the 5 key points for selling social ads.

This week on Team GMD, we are featuring Adina Mussina, our Social Producer. Known for her stellar problem-solving and organization skills (and of course, her impeccable fashion sense), Adina is a key player on our fast-growing social media team.

Recent news coming from a Canadian cryptocurrency exchange has people asking whether this exchange is an exit scam. Intriguing revelations and bizarre stories surrounding its CEO's death makes it hard to believe otherwise. Is crypto a scam or the people behind this particular exchange the shady ones?

User experience design is a broad multidisciplinary activity. It could, for instance, be applied to the experience created for a first-time Mazda driver. How did that car make them feel? Did they feel comfortable and in control?

This week on Team GMD, we are featuring Mamio Marais, our Senior Graphic Designer. Mamio's job as a Senior Graphic Designer is to art direct and oversee production workflow, ensuring that the graphic design team have all the ingredients it takes to execute projects. "I guide the team by helping them unlock their design roadblocks and empower them to think creatively."

Our minds have developed a mechanism to protect us from being constantly overwhelmed. It is called perceptual screens, which are the subconscious filters that shield us from unwanted messages before any data can be perceived. So how do you break through all of the clutter?

Last month, members from the digital team attended a Project Management Workshop in Vancouver. During this workshop, the Speaker, Nick Wilkinson, covered two central themes: managing projects (“stories”), and the people (“characters”) involved.

For the past century, watching the ball drop on New Year's Eve in Times Square has been a dazzling tradition in NYC. On New Year's Eve, our client campaign lit up the video billboards of Times Square. GMD is proud to have produced a video as part of the integrated True North Rockies campaign that will air to millions during the hours leading up to the ball-drop – peak viewing times.

Wishing you joy and quality time with your friends and family over the holidays. Happy holidays from everyone at Team GMD.

To help you get into or to elevate your holiday spirits, our team has compiled a playlist for all your festive activities. From Jazz to Pop music, this playlist has gotten it all. Tune in now to GMD Christmas Dinner playlist.

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.

Watch this video which demonstrates the power of hyper-targeted online advertising and learn how to translate real-world activity by potential consumers into a successful digital campaign.